The financial world has changed dramatically over the last few decades. The traditional advice that worked for our parents and grandparents no longer applies. The U.S. economy has undergone a massive transformation, shifting from a model built on growth and productivity to one fueled by debt.
In a recent conversation, John Golden sat down with Brandon Thor, founder and CEO of Thor Metals Group. Their discussion offers a crucial look at how the rules of investing have changed and why your old playbook might be putting your financial future at risk.
This article breaks down the key takeaways from their interview, providing a roadmap for how you can adapt and thrive in today’s unique economic landscape.
The Two Eras of the U.S. Economy
To understand where we are, you first have to know where we’ve been. Thor and Golden broke the last 45 years into two distinct economic periods.
1. The Growth-Based Economy (1980–2000)
This was a period of robust economic expansion. It was a time defined by:
- High interest rates: You could get double-digit returns on savings accounts and high yields on bonds.
- Strong dollar: A manageable national debt and the petrodollar system kept the U.S. dollar strong and stable.
- Demographic boom: The baby boomer generation was in the workforce, creating a massive engine of productivity.
- Fiscal discipline: National debt was under control, and the government ran occasional budget surpluses.
The takeaway: In this era, traditional investing in stocks and bonds was a winning strategy. Gold, on the other hand, was largely ignored as an investment.
2. The Debt-Based Economy (2000–Present)
This is the era we live in now. The economic engine has fundamentally changed. Key characteristics of this period include:
- Plummeting interest rates: Rates were at historic lows for over a decade, punishing savers.
- Skyrocketing national debt: The national debt ballooned from about $3 trillion to more than $37 trillion.
- Aggressive policy interventions: The government and central bank relied on quantitative easing and market bailouts to prop up the economy.
- Shrinking workforce: As baby boomers retired, the labor pool contracted.
- Currency devaluation: The purchasing power of the U.S. dollar is under sustained pressure.
The takeaway: This is a whole new ballgame. The old rules no longer apply, and a new playbook is needed to succeed.
Why Your Old Investment Playbook Is Failing
Brandon Thor compared using old strategies in today’s economy to “wearing a parka to the beach.” Here’s a closer look at why a traditional portfolio might be a bad fit for today’s environment:
- Low interest rates encourage risky behavior and distort asset prices, creating a precarious market.
- Exploding national debt severely limits the government’s ability to respond to future crises.
- Slower organic growth is a direct result of a shrinking labor force.
- Currency instability erodes the value of your savings and investments over time.
The solution: You must re-evaluate your portfolio and understand the larger macroeconomic trends at play. Over-relying on stocks and bonds could be dangerous.
The Case for Gold: A Critical Hedge
While gold was a non-performer during the 1980s and 90s, its performance since 2000 tells a different story. In fact, gold has outperformed the stock market by a factor of ten over the past two and a half decades.
Here’s why gold is a strategic asset in today’s financial environment:
- It’s a store of value: Unlike paper money, which can be printed endlessly, gold has intrinsic value and cannot be devalued by government policy.
- It’s an inflation hedge: As the dollar loses purchasing power, gold helps protect the value of your wealth.
- It’s a contrarian asset: Less than 0.5% of the population owns physical gold, making it a “secret investment hiding in plain sight.”
- It’s independent: Owning gold gives you a measure of independence from the traditional financial system.
Thor, once a gold skeptic himself, now champions it as a critical component of any portfolio. He cautions against avoiding it simply because its price is high, noting that a similar mindset would have prevented investors from buying Amazon stock years ago.
Actionable Steps for Today’s Investor
To protect your wealth and thrive in a debt-based economy, Thor offers the following advice:
1. Question everything. Don’t just follow what everyone else is doing. Ask yourself if your investment strategies are based on sound logic or outdated advice.
2. Diversify with physical precious metals. Move beyond paper assets and consider owning physical gold and silver. This can be done by buying directly or through a Gold IRA to protect your retirement savings.
3. Understand the bigger picture. Stay informed about macro trends like national debt and inflation. Recognize that the current path is unsustainable and that either the stock market or the dollar will eventually have to give.
4. Be a contrarian. When the media and universally owned constantly praise an investment, it’s often a sign that you’ve missed the opportunity for significant gains. Look for assets that are under-owned and misunderstood.
5. Prepare for systemic change. Future crises will likely be met with more government intervention, which could come at the cost of your financial freedom. Be ready for the possibility of a digital dollar, which could fundamentally change how we use money.
Adapt or Be Left Behind
The shift from a growth economy to a debt economy isn’t just a technical change—it’s a fundamental shift in the rules of the game. Just as the fall of the Roman Empire was tied to currency devaluation, Thor believes we are at a similar crossroads. This is a time to think not just about your own wealth, but about the legacy you’ll leave for future generations.
The time to adapt is now. By questioning conventional wisdom and diversifying your portfolio with assets like physical gold, you can protect and grow your wealth in an uncertain world.
Stay informed, stay protected, and invest wisely.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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