Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot.
Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone. This is where we come in. We’ve compiled a list of some of the most actionable tips you can follow to succeed on Amazon.
Before we dive into the list, take a moment to consider your internet connection. With a good internet connection, you can respond to customer queries in time, quickly update your inventory, optimize your store, and do so much more. We recommend researching the top trending products that sell on Amazon, good place to start with the Blogging Wizard article. They will give you a list of companies you can purchase your products to sell.
1. Sell a great product
This seems like a trivial first, but many people fail at the starting point. Keep in mind that your product is your biggest marketing tool as it’s the main reason why people turn to your business. The e-commerce sector is becoming increasingly competitive and it’s getting harder to stay afloat with a bad product. Why shouldn’t the customer go to someone else with a better product? Consumers have also become more aware and smarter than before.
This is why you need to conduct thorough research on the demographic you’re targeting and figure out what your potential customers want. The product is essentially solving a problem in their life; you can figure this out if you can find a solution to a real-world problem. Once this is sorted, you can move on to the next steps to make it more appealing to your customers.
2. Competitive pricing
It’s quite likely to come across other sellers selling the same product as you are, and the customer choice might boil down to price and other contributing factors. That’s why you need to price your product competitively. It’s also one of the factors Amazon looks at while deciding whom to feature on the “Buy Box.”
You can take out some time and conduct market research to see what prices your competitors are offering. This doesn’t necessarily mean that you have to beat their price to be successful, but it should give you a ballpark.
3. Customer service
Yes, your product is great, but your customers are going to encounter issues while using it. Moreover, if you don’t have a dependable customer support resource, you might lose your customers. A satisfied customer will not only want to leave positive feedback but also recommend the product to other people in their circle looking for a similar product.
4. Use FBA
“Fulfillment by Amazon” is a great way to cut down on the hassle of running an online store. Amazon offers this service to sellers where they take care of the shipping and logistics needs of your business, while you focus on sales and handling your customers. Additionally, the FBA often comes with Prime eligibility, which might make your product stand out since Prime products reach their customers faster than non-Prime products.
5. Use high-quality images
When a customer comes across your product listing somewhere or lands on a product page, the image is the first thing they see. The price, offers, reviews, variants, etc., are all secondary characteristics. Your images have to be of high quality, completely capture the product, and present the ideal use case. For example, if you sell kitchen knives, consider putting up an image highlighting the knives in a knife block on the kitchen counter.
6. Optimize product descriptions for searches
Because of increasing competition, merely putting up good photos doesn’t cut it anymore. You have to make your product visible to potential customers. By conducting a thorough SEO optimization on your product page and descriptions, you can increase the number of impressions and consequently sales.
7. Keep an eye on the inventory
Managing inventory can be tricky as you can’t go overboard and spend all your resources on stocking up and you can’t afford to run out of the product. Both cases can be detrimental to your business, that’s why you should pay special attention to your inventory.
You can consider assigning a dedicated resource to manage the inventory. Alternatively, you can take a look at AI software that can present you with inventory forecasts after taking your store data into account.
This is how you can generate more sales on Amazon. Keep in mind that you can’t achieve success overnight, and it might take some time before your product picks up. Meanwhile, you can continue to make your product and Amazon store better. Also, make sure to follow the rules for sellers, as Amazon has a lot of rules for sellers to make the customer experience better.