In the latest episode of the expert interview series, John Golden from “Sales POP! Online Sales Magazine” and “Pipeliner CRM” sits down with Jason Zygadlo, a seasoned expert in medical device sales and the founder of “Build Your Own Brand.” The discussion delves into the transformative potential of personalized videos in distinguishing oneself in the competitive landscape of business and sales. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide to leveraging personalized videos effectively.
The Importance of Personalized Videos
Breaking Through the “Sea of Sameness”
Jason Zygadlo emphasizes that personalized videos can significantly enhance engagement, especially in fields like sales and job searching. In a world where generic communications are the norm, personalized videos offer a unique way to stand out. Jason shares his experience in medical device sales, where he learned the importance of differentiating himself from a sea of resumes and standard communications.
Key Takeaways:
- Personalized videos create memorable connections.
- They can be used in various contexts, from job applications to customer appreciation messages.
- Authenticity is crucial; being genuine resonates more with viewers than trying to fit a specific mold.
Creating Engaging Videos
Overcoming Imposter Syndrome
A common concern is the fear of imposter syndrome, where individuals doubt their abilities and worry about how they will be perceived on camera. Jason encourages authenticity, stating that being genuine resonates more with viewers than trying to fit a specific mold.
Actionable Tips:
- Embrace your unique qualities and experiences.
- Practice regularly to build confidence.
- Use teleprompter features available on some video platforms to help get started.
Best Practices for Video Engagement
Jason emphasizes the importance of keeping videos concise, ideally under a minute and a half, to maintain viewer interest. He shares insights from his analytics, which show that viewer engagement drops significantly after this time frame.
Best Practices:
- Start with a clear message and purpose.
- Ensure the content is relevant to the audience.
- Keep videos concise and engaging.
- Incorporate specific details about the recipient to make the video feel tailored and relevant.
Building Relationships Through Video
Fostering Trust and Connection
The goal of personalized videos is to foster trust and connection. By being authentic and relatable, individuals can create a sense of familiarity with their audience. Jason shares that he often sends personalized thank-you videos to clients, which helps strengthen relationships and shows appreciation for their business.
Strategies for Building Relationships:
- Provide valuable content and insights.
- Position yourself as a trusted advisor rather than just a salesperson.
- Use personalized videos to enhance customer engagement.
The Value of Personalization
Making a Lasting Impression
Jason highlights the importance of truly personalizing videos. He recounts a disappointing experience where he received a generic video from a real estate agent that failed to use his name. This lack of personalization made the video feel impersonal and mass-produced, missing the essence of what personalized videos should achieve.
Personalization Tips:
- Use the recipient’s name and specific details about them.
- Tailor the message to the recipient’s interests and needs.
- Avoid generic, mass-produced content.
Real-World Applications
Industry-Specific Examples
Jason shares examples of how personalized videos can be effectively used in various industries. He mentions blue-collar businesses, such as roofing and painting companies, that can benefit from adding a personal touch to their customer interactions. A simple thank-you video can set a company apart in a crowded market, demonstrating genuine appreciation for the customer’s business.
Applications:
- Blue-collar businesses: Use personalized videos to thank customers and build loyalty.
- Job seekers: Stand out in a competitive job market by showcasing personality and qualifications through personalized videos.
Conclusion
As the episode wraps up, John and Jason reflect on the untapped potential of personalized videos in business communication. They encourage listeners to embrace this medium to connect authentically with their audience, whether in sales, job searching, or customer relations. By being genuine and making the effort to personalize their messages, individuals can create lasting impressions and foster meaningful relationships.
Final Thoughts:
- Personalized videos are a powerful tool for differentiation in today’s competitive landscape.
- With practice and authenticity, anyone can harness the power of video to enhance their communication and build trust with their audience.
By following the insights and actionable advice shared in this episode, individuals and organizations can leverage personalized videos to stand out and create meaningful connections in their respective fields.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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