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Snapshots Slideshows / Sales Management / Nov 24, 2016 / Posted by Nikolaus Kimla / 5476

What is CRM? CRM Coming Back from the Dead: CRM in the Digital Revolution


It’s no secret, if you really examine the facts: in the past, CRM was a failure. It was this big, complex thing into which salespeople were forced to enter data. Unfortunately, sales reps, sales managers, and anyone else that needed data from CRM couldn’t quite get what they needed, either. What is CRM, and what should it be today?

Fast forward into today’s digital world which has impacted companies both from internal and external aspects. For any company to succeed, they need technology. Not just any technology, though–they need the right technology.

In CRM Coming Back from the Dead, based on the ebook by the same name, you will learn how CRM must now catch up to today’s digital revolution; it’s more of a necessity than ever. It’s also a much different kind of CRM required today than in the past. It’s the CRM to carry us into an ever-changing future, with a whole new set of qualities.

In today’s global economy, customers are quite literally everywhere. Businesses are continually becoming more decentralized and more people are working remotely–which means that employees, too, are quite literally everywhere (this is actually the case with Pipeliner).

CRM Has Failed in the Past. Will It Now Succeed?

If we go back some 25 years to CRM’s original development and move forward to fairly recently, we can certainly see that the first iteration of CRM applications has been a failure. They have been expensive, difficult and costly to onboard into a company, and then costly to continually administrate. Now in its new incarnation, will CRM finally succeed?

What Should a CRM Really Be Today?

CRM users have complained for years about the amount of data entry required. This is especially true of salespeople, who then do not obtain any real assistance back from the CRM solution. What should CRM be doing for a company?

Here’s What We’re Doing About It

In what might have been seen as a counterintuitive move, we brought Pipeliner into the CRM market when that market was overrun with product. Why did we do this?

How Is CRM Helping Today?

In a considerable departure from previous CRM applications, Pipeliner is designed to factually and practically empower salespeople. If you use CRM, this could be very valuable information for you.

Where Must CRM Be in the Future?

If a business is to make it today, it has to embrace technology. Since the turn of the millenium, many companies that didn’t make that choice disappeared. What does this mean for a CRM solution?

If You Don’t Have CRM Today, You’re Sunk

Finally, let’s take a good look at why CRM is actually vital today–and why, if you don’t have an use it, you’re not going to make it.

About Author

CEO and partner of and the uptime ITechnologies, which I founded in 1994 and has since played a significant role in the development of the IT-environment. pipeliner is the most innovative sales CRM management solution on the market. Pipeliner was designed by sales professionals for sales professionals and helps close the gap between the requirements of C-level executives for transparency and the day-to-day operational needs of field and inside sales. I am also the founder and Initiator of the independent economic platform GO-AHEAD!, which orientates itself on the principles of a free marketplace in terms of liberal and social responsibility. Connecting people, the trust of business leadership in terms of values such as freedom, self-responsibility, and entrepreneurial spirit, and strengthening their awareness in order to create a dynamic boost within the economy triggered through spontaneity, all stand for the initial ideas surrounding GO-AHEAD! I studied in Los Angeles and Vienna and received my Masters's Degree in 1994. I am married and have 3 children My Specialties are in: Sales Management, Sales CRM Software, CRM Cloud Solutions, SAAS, Business Strategy, Software Development, "Pipeline Management", Social responsibility, outbound sales, b2b sales, inside sales, sales strategy, lead generation, sales process, entrepreneurship, coaching, mentoring, speaker, opportunity management, lead management, Austrian School of Economics

Author's Publications on Amazon

This is a practical manual covering the vital subject of Sales Management. I firmly believe that sales are the most important profession for dealing with today’s turbulent world and Econo my, for salespeople create wealth and produce peace. But salespeople need a competent, stable leader—and…
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Inside this eBook, you’ll discover a series of chapters dedicated to some of the most important areas facing sales today. From the sales process definition to measurement, lead generation, and proven sales techniques, this comprehensive eBook will provide you with the information you need to…
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A common term in sales today is EQ, which stands for “emotional I.Q.” It means the skill a salesperson has in reading emotions and utilizing them in sales. It means empathy and a number of other abilities. The short version is, it’s an I.Q. when…
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People are smart to question the future of automation, for it has become part of everything we do. With the quantity of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon…
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Sales management isn’t a simple subject by any means. But at the same time, it does have some basic and somewhat simple fundamentals—and that is what we are bringing to you with this book. First come pain points of sales management, and how to overcome…
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Today the Internet has transformed a seller's market into a buyer's market and author Nikolaus Kimla states that the role of sales has never been more crucial. It is now time to give salespeople the role they factually can play: entrepreneurs within the enterprise. They…
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This is our public declaration of the intentions behind Pipeliner, and our objectives and motives for the product and for our company. Behind the development of that CRM application and, in fact, behind everything we do, we have a real cause. The story begins with…
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For the future, there must be a perfect balance of humans and technology. You have to have the perfect technology, andthen the perfect human being in application, performance and presentation. Today and into the future, it’s a 50-50 balance. In the past it was perhaps…
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The salespreneur is based on the concept of the entrepreneur. Before we can explain the salespreneur, you have to have some understanding of the entrepreneur. The entrepreneur plays a crucial role in any economic system. The entrepreneur seeks out information that can be utilized for…
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A seasoned captain would never leave port without a competent navigator. In a similar way, a sales manager might be a total ace at "commanding the ship" – at inspiring and coaching sales reps, pointing out and getting agreement on making quotas, and keeping everyone's…
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Comments (2)


Christian Okhimamhe commented...

Interesting read. This is definitely worth. The importance of CRM in today’s world can’t be over emphasized.


Kelechi Onwe commented...

CRM is a must for every company regardless of the size and I advice every company to go for Pipeliner CRM which is the best CRM in the market now and the author “Nikolaus Kimla” happens to be the CEO.

Pipeliner CRM

Pipeliner CRM

The first CRM solution designed to actually empower salespeople.

Pipeliner CRM: Instant Intelligence, Visualized
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