Sales POP - Purveyors of Propserity
Cloud Computing Technology Environment: The 3 “Cs”
Blog / For Sales Pros / Oct 2, 2013 / Posted by Nikolaus Kimla / 4850

Cloud Computing Technology Environment: The 3 “Cs”

Cloud computing technology is bringing about a whole new business CRM paradigm.

Steel and glass buildings, oppressive cubicles, office politics and traffic jams are being replaced with reporting to work over the web, virtual companies with staff scattered throughout the world, and individual freedom to contribute and create as never before.

Such an environment could never happen without adequate supporting technology. If we take a broad overall look, this technology can be broken down into three “Cs”: Communication, Collaboration and CRM (Customer Relationship Management). Discover more in this article:

#1: Communication

Of course the basic of any virtual business environment is the capability of fast communication. We’ve had the telephone for almost a century, but that in itself could never support a virtual business (if it could we would have had this model many years ago). In more modern times we’ve had email and instant messaging—but again those could not match the speed and visual qualities of live interaction.

It is only with the advent of widely available high-speed broadband internet that the possibilities began to finally unfold—and today they are here. There are an ever-increasing number of affordable platforms that make it readily possible for a meeting to take place with participants located in London, Albuquerque, Beijing, Sydney, Mumbai or anywhere else in the world, in a virtual environment that is as cozy and alive as a conference room. People can see and hear each other just as easily as they would in a physical gathering.

The next element adds the vital needed dimension for actually getting work done.

#2: Collaboration

In a live meeting, participants have the option to utilize visual aids such as whiteboards, charts, graphs and PowerPoint presentations. Developers of online meeting applications were quick to grasp this vital necessity and have made a wide variety of collaborative tools part and parcel of their offerings.

Today meeting participants can present hand-drawn sketches and charts as they would on a white board, share web pages they are viewing on their own devices, display charts and graphs they have created, and walk participants through entire presentations. Such collaborative tools even have an added advantage over live meetings: the viewer is always just a foot or so away from the presenter, can hear him or her clearly and can easily see what is being presented. If you’ve ever been late to a live meeting and were forced to take a seat or even stand in the back of the room, you know what an advantage this is.

These tools also allow input from meeting participants into documents being collaboratively created—something else that was not usually possible in physical gatherings.

There is yet another type of collaboration required to run a business—and that brings us to our third “C.”

Leaders in Cloud Computing Technology#3: CRM Solutions

Any organization needs a central repository for customer data—containing vital elements such as contact data, products or services purchased, warranty or service contracts, and other important customer information. These have traditionally been kept in a CRM software.

But today’s virtual business environment presents a whole new level of challenges for CRM. Fortunately, there is innovative CRM software now on the market which meet these challenges.

To be fully supportive of today’s “new world” business, CRM should:

A: Follow a company’s sales process

A CRM solution must be quickly learnable and usable by salespeople and others who will need it. The best way for that to happen is for the CRM application to exactly mirror a company’s sales process—the exact series of steps take from lead to close. This intuitive, logical approach makes it possible for salespeople and other employees at all corners of the globe to easily grasp how to store and retrieve usable data from CRM.

B: Be compatible with other company applications

Any company including a virtual one will have applications they have been using and will continue to use. CRM should be compatible with at least the most important ones so that documents and files created with these applications can be easily stored right in CRM.

C: Contain powerful analysis and forecasting tools

In yesterday’s “brick-and-mortar” business model, sales analyses and forecasts required loads of extra time to research and to assemble. A leading-edge CRM solution makes it possible for these to be quickly and easily generated—even on the fly.

D: Be in the cloud and use cloud computing technology

A CRM solution is useless to a virtual business if all stakeholders cannot access CRM anytime, anywhere. Therefore any CRM solution chosen today must be available on handheld, tablet, notebook or any other device an employee, executive or sales rep might be using. A cloud CRM solution makes it possible for all data entered to be constantly synced, no matter where the data gets input.

Cloud computing technology is all about the three “Cs”

Cloud computing, containing these three “Cs” of operation, make it possible for the virtual business of tomorrow to exist—and be the be the hugely successful enterprise envisioned—today.

See our other articles on cloud computing and today”s revolutionairy business environment.

About Author

CEO and partner of and the uptime ITechnologies, which I founded in 1994 and has since played a significant role in the development of the IT-environment. pipeliner is the most innovative sales CRM management solution on the market. Pipeliner was designed by sales professionals for sales professionals and helps close the gap between the requirements of C-level executives for transparency and the day-to-day operational needs of field and inside sales. I am also the founder and Initiator of the independent economic platform GO-AHEAD!, which orientates itself on the principles of a free marketplace in terms of liberal and social responsibility. Connecting people, the trust of business leadership in terms of values such as freedom, self-responsibility, and entrepreneurial spirit, and strengthening their awareness in order to create a dynamic boost within the economy triggered through spontaneity, all stand for the initial ideas surrounding GO-AHEAD! I studied in Los Angeles and Vienna and received my Masters's Degree in 1994. I am married and have 3 children My Specialties are in: Sales Management, Sales CRM Software, CRM Cloud Solutions, SAAS, Business Strategy, Software Development, "Pipeline Management", Social responsibility, outbound sales, b2b sales, inside sales, sales strategy, lead generation, sales process, entrepreneurship, coaching, mentoring, speaker, opportunity management, lead management, Austrian School of Economics

Author's Publications on Amazon

This is a practical manual covering the vital subject of Sales Management. I firmly believe that sales are the most important profession for dealing with today’s turbulent world and Econo my, for salespeople create wealth and produce peace. But salespeople need a competent, stable leader—and…
Buy on Amazon
Inside this eBook, you’ll discover a series of chapters dedicated to some of the most important areas facing sales today. From the sales process definition to measurement, lead generation, and proven sales techniques, this comprehensive eBook will provide you with the information you need to…
Buy on Amazon
A common term in sales today is EQ, which stands for “emotional I.Q.” It means the skill a salesperson has in reading emotions and utilizing them in sales. It means empathy and a number of other abilities. The short version is, it’s an I.Q. when…
Buy on Amazon
People are smart to question the future of automation, for it has become part of everything we do. With the quantity of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon…
Buy on Amazon
Sales management isn’t a simple subject by any means. But at the same time, it does have some basic and somewhat simple fundamentals—and that is what we are bringing to you with this book. First come pain points of sales management, and how to overcome…
Buy on Amazon
Today the Internet has transformed a seller's market into a buyer's market and author Nikolaus Kimla states that the role of sales has never been more crucial. It is now time to give salespeople the role they factually can play: entrepreneurs within the enterprise. They…
Buy on Amazon
This is our public declaration of the intentions behind Pipeliner, and our objectives and motives for the product and for our company. Behind the development of that CRM application and, in fact, behind everything we do, we have a real cause. The story begins with…
Buy on Amazon
For the future, there must be a perfect balance of humans and technology. You have to have the perfect technology, andthen the perfect human being in application, performance and presentation. Today and into the future, it’s a 50-50 balance. In the past it was perhaps…
Buy on Amazon
The salespreneur is based on the concept of the entrepreneur. Before we can explain the salespreneur, you have to have some understanding of the entrepreneur. The entrepreneur plays a crucial role in any economic system. The entrepreneur seeks out information that can be utilized for…
Buy on Amazon
A seasoned captain would never leave port without a competent navigator. In a similar way, a sales manager might be a total ace at "commanding the ship" – at inspiring and coaching sales reps, pointing out and getting agreement on making quotas, and keeping everyone's…
Buy on Amazon
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.