It’s the final crunch time to reach sales goals by the end of the year. Don’t let the excitement of the holidays distract you into complacency. Instead, use the holiday spirit to drive you to success.
Start by evaluating your preparedness for the unexpected with a plan and business insurance, then create incentives that make sense with the season, and finally, keep your work and life balanced so you don’t lose what’s most important.
Preparing is Part of Success
Hopefully, your business will never face a disaster, and you’ll have the luxury of saying your investment in insurance coverage was a waste of money. However, because of the chance of significant losses, insurance is a major part of your plan for success.
Recovering from a fire, weather event, or liability lawsuit can be impossible without insurance coverage. Your company might even have to close its doors for good if you’re expected to bounce back from your losses on your own.
A business insurance policy will protect you from property damage, liability, and even lost wages, depending on what type of coverage you opt for.
You can even get commercial car insurance for your work-use vehicle or vehicles to protect your personal and business assets if you cause an accident.
Holiday Incentives
Your customers will relate to you better when you adapt to the world everyone is living in. Instead of reinventing the wheel, take what’s happening around you and harness its power.
The holidays are magical. People are in the spirit of giving. So, market your products or services as gifts. Launch sales campaigns that are centered around holiday themes.
People are also embracing the magic of the holidays, so tweak your products and services to fit in with the magic. Think outside the box. Consider what your target audience is feeling and wanting, and tweak what you offer to fit that vibe.
Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year.
Finding a Balance
You don’t want to become so engrossed in the holidays that you lose your drive for success with your business. However, at the same time, you don’t want to be so obsessed with your work and sales that you neglect your friends and families.
Make a plan so that your life doesn’t get out of balance, and if your life is already out of whack, make reclaiming your balance a priority. Set hours for work and set hours for home. Be fully present wherever you are. You’ll enjoy your time much more when you’re in the moment.
Write down your plan, so you have something concrete to work toward. Talk to your employees and your family about your plan, so everyone knows when you’re available and when you’re busy elsewhere.
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