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TV Expert Interviews / Business Culture / Mar 30, 2022 / Posted by Laura Goodrich / 303

The Challenges & Opportunities Organizations Face in Hybrid-Workplace (video)


In this Expert Insight Interview, Laura Goodrich discusses Remote LeaderShift. Laura Goodrich is an expert on the future of work and technology with over 20 years of experience as an executive coach. She is the founder of GWT Next, which provides a unique process to transform the underlying assumptions of the workforce, and has been recognized by Thinkers 360 as one of the top 20 thought leaders in transformation, future of work, change, culture, and technology.

This Expert Insight Interview discusses:

  • Laura Goodrich’s motivation to create the GWT Next program
  • How the hybrid workplace will change the way businesses operate
  • Why companies will need to be more flexible and open-minded than ever

GWT Next

When COVID-19 began, it was immediately apparent that organizations would put their head down and plow into business continuity. And to the surprise of many leaders, particularly legacy industries that would have denied the possibility of that being successful, it worked.

If there is uncertainty, people will become tethered to what they know, even if it is not working. This is why it is essential to help leaders realize that reconstructing their social and emotional health would be critical to their ability to innovate and change, which was Laura’s impetus for producing the GWT Next program.

Hybrid Workplace

More than ever, people are reconsidering their whole approach to work in terms of who they want to work for, where they want to be located, etc. People are more hesitant to move close to their office in a high-cost area only to be shown the door when things go wrong.

All of this is creating quite a challenge for organizations. In the hybrid workplace of the future, some people will be in offices; others will work remotely; some will be employed full-time; others will be hired on a project-by-project basis or work part-time for several companies, etc. There are many more challenges to building a team and keeping it connected now than ever before.


Companies need to be more open-minded and more innovative now. During the lockdown, some people have realized that they prefer working from home and that they are perhaps more productive in that environment.

This means that many businesses will need to understand how to have a more results-oriented approach, be more flexible about the working hours, etc. Companies that keep trying to force people back into the way things were before the pandemic started will fall behind.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Laura has authored, hosted, and produced ten internationally distributed cinematic micro-learning programs for business and industry, she has hosted three television shows and a national radio program. Leveraging extensive experience as an entrepreneurial technology leader and global workforce change expert she is always looking for an innovative way to challenge the status quo. She was recently named one of the top thought leaders by Thinkers360

Author's Publications on Amazon

Unique and practical exercises and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do.
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