Spencer Wixom is the President & CEO of The Brooks Group. He has spent the last 16 years of his career as a sales researcher, trainer and sales executive. His passion is trying to understand what makes people in the selling profession tick. This journey has taken him across North and South America, Europe, Asia and Australia, working with sellers and sales leaders in 58 countries, dozens of industries, and from start-up businesses to Fortune 50 corporations. He has watched sellers struggle in crisis markets and thrive in boom times, been part of the launch of some of the profession’s most groundbreaking research and led everything from newly minted SDRs churning away in phone call sprints to specialized enterprise sales teams collaborating on billion-dollar RFPs.