Rihab Abouzaki grew up surrounded by journalists, broadcasters, and professionals whose work shaped public conversation across the Middle East. That environment exposed her early to media, strategy, and how ideas move through a culture, but she chose a different route. When she left for Dubai, she was intent on building her own career, starting in an entry-level data-entry role and working her way into design, branding, and cross-border business.

Over the next two decades, she moved through FMCG, manufacturing, and luxury goods across the Gulf. In the UAE, she helped introduce Dettol’s first consumer antibacterial wipes, taking them from medical settings into everyday households. At Marico, she managed regional brand strategy for Parachute, strengthening its presence with Arabic consumers. She later led a full-scale China–Dubai manufacturing operation producing metal gifts, special-edition products, and B2B jewelry and accessory lines for Middle Eastern clients.