Luke Lunkenheimer is a highly successful entrepreneur and sales expert, known for developing the "Pain to Persuade" method, which emphasizes deeply understanding customer needs to drive sales success. After overcoming personal challenges, including addiction, he became a top performer at Ziebart and later founded CNY Drives, the fastest-growing used car dealership in Central New York. Luke’s story is one of transformation, resilience, and a commitment to helping others succeed in sales. He is also the host of the Man of the Free podcast, where he shares insights on business, life, and personal growth.