Leslie Zane is an award-winning marketer, TEDx speaker* and authority in harnessing the instinctive mind to accelerate brand and business growth. Founder and CEO of Triggers, the first brand consulting firm rooted in behavioral science, Zane champions the primacy of the instinctive mind in brand decisions. Author of THE POWER OF INSTINCT: The New Rules of Persuasion in Business and Life (PublicAffairs, June 18), Zane pioneered the Brand Connectome and Growth Triggers, helping define today’s understanding of human decision-making to unlock brand and business growth. An alumna of Yale, Harvard Business School, and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award.