Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author. As chairwoman of RIES, a global consulting firm, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind– one of the world’s best-selling marketing books of all time.

Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer.