John Ray helps expert service providers price for the value they deliver and grow through trust-driven proposals and business development. He works with consultants, attorneys, coaches, fractional executives, and other solo or small-firm leaders on pricing strategy, positioning, and value conversations that feel natural. John draws on more than a decade of advising professional services firms, as well as earlier work in finance and M&A, including at J.P. Morgan.

He is the author of The Generosity Mindset and the forthcoming The Generosity Mindset Workbook, and he hosts The Price and Value Journey and North Fulton Business Radio.