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Jaynie L. Smith

President and CEO of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized companies to Fortune 500 companies. We consult nationally and internationally with CEO’s and high-level executives in helping businesses define their competitive advantages. Also nationally and internationally presents as a keynote speaker.

Author's Publications on Amazon

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Cover

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith
This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
Buy on Amazon
Relevant Selling Cover

Relevant Selling

by Jaynie L. Smith
"Relevant Selling" shows you the importance of learning what is most relevant to your customers, your prospects and your different target markets, noting they almost always require tailored messaging to be relevant - yet, that rarely happens. You will learn how to obtain and use…
Buy on Amazon

Author’s Media TV / Podcast

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