"Digital Selling" makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads…

"Myths of Marketing" effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

"Sales Therapy" smashes the age-old sales model with an effective new approach grounded in behavioral psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works.

"Stickier Marketing", remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with.

"Sticky Marketing" provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer."