Learn the digital transformation secrets of the world's most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business "Futureproof."More than ever before, well-established companies are succumbing to wave after wave of…

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage…

Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing's role has always been about…

Other generations have spent a lot of time and effort in defining the "Mysterious Millennial". In the eyes of the experts, Millennial CEO might seem like a hiring mistake or a mythical beast that can't exist outside of entrepreneurship. How about a book that breaks…

Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already…

To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes, what they want the business to get from digital efforts, then they make educated guesses…