Bill Wilson is the Founder and CEO of Pace Pricing, a pricing consulting and coaching firm specialized in working with B2B SaaS companies. As a three time founder, Bill has been through the ups and downs faced by consulting, agency, and SaaS companies.

Bill has celebrated successful exits, guided companies at every growth stage in designing profitable monetization strategies, and been a trusted advisor and coach for hundreds of SaaS teams, partnering with accelerators, PE, and pricing firms. He has taken all of his experiences learned in 20+ years in the trenches and is sharing them to help others stop guessing, start getting better results, and build models that scale.

Pricing models, structures, and tactics may evolve, but one thing stays the same: pricing is about confidence, and you build confidence through data.