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Andres Lares

As Managing Partner, Andres is responsible for the day-to-day operations of SNI. He also continues to advise global leading organizations around negotiations, professional sports teams on player contracts and sponsorship negotiations, and develop SNI’s patent-pending performance improving technologies in the areas of virtual reality, artificial intelligence, and roleplay simulations.

Andres has been featured in publications including Harvard Business Review, Forbes, CNBC, Entrepreneur, Money, Selling Power, and TrainingIndustry.com and television networks including NBC, ABC, and Fox. He has been a guest speaker at conferences and universities across the country on multiple topics and currently teaches a highly regarded course on Negotiation at Johns Hopkins University. Andres is the author of, Persuade: The 4-Step Process to Influence People and Decisions, which was released by Wiley in 2021 and topped the Education and New Release charts on Amazon.

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