Sales POP - Purveyors of Propserity
🎧 Hiring for Grit in the AI Era
Podcast AI in Sales / PodCast / May 2, 2026 / Posted by Jacquelyn Goldberg / 7

🎧 Hiring for Grit in the AI Era

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Jacquelyn Goldberg, VP of Sales at Unframe AI, has spent a decade building sales organizations from scratch at AI and enterprise companies — and she’s scaled her current team to multi-million ARR in under a year. In this Expert Insight Interview with John Golden, Jacquelyn unpacks why so many pedigreed sellers stall when they land at AI startups, and what she hires for instead. She shares her working definitions of grit and intellectual curiosity, how she screens for both inside a single interview, and why enterprise buyers are increasingly rejecting prescriptive point solutions in favor of sellers who listen, question, and co-create.

In this episode:

  • Why big-logo sellers often flame out at early-stage AI companies
  • How to define — and screen for — grit and intellectual curiosity
  • Why 25% self-sourced pipeline is non-negotiable at Unframe AI
  • What enterprise buyers actually want from sales conversations today
  • How Unframe AI engineers company-wide ownership to fuel sales velocity
  • Solving the right problem: how to filter for urgency and material business impact

Ready to see how Unframe AI solves complex enterprise problems in days, not months — with POCs you only pay for when satisfied? Visit unframe.ai to learn more.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

About Author

Jacquelyn Goldberg is VP of Sales at Unframe, where she's helped scale the company to multiple millions in revenue in under a year. She has spent more than a decade building sales organizations from scratch at AI and enterprise SaaS companies, including as the first sales hire (employee #6) at PebblePost and VP of Global Revenue at Sama, where she led a team of 24 across four commercial functions. She is known for hiring for grit and intellectual curiosity over pedigree, and for her candid takes on what actually separates great enterprise sellers from people who just look good on paper.

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About Author

Jacquelyn Goldberg is VP of Sales at Unframe, where she's helped scale the company to multiple millions in revenue in under a year. She has spent more than a decade building sales organizations from scratch at AI and enterprise SaaS companies, including as the first sales hire (employee #6) at PebblePost and VP of Global Revenue at Sama, where she led a team of 24 across four commercial functions. She is known for hiring for grit and intellectual curiosity over pedigree, and for her candid takes on what actually separates great enterprise sellers from people who just look good on paper.

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