In this episode of the Expert Insight Interview, host John Golden sits down with Adnan Malik, co-founder and CEO of Softwarefinder — a platform redefining how businesses find and select software by putting trust and transparency at the center of every recommendation.
Adnan shares a sobering reality: 70–80% of B2B software buyers end up dissatisfied with their purchase. The culprit isn’t poor products — it’s a buying process driven by noise, pressure, and pay-to-play platforms that prioritize vendor budgets over buyer needs.
Softwarefinder takes a radically different approach. Every vendor pays the same cost per lead, eliminating the financial bias that skews recommendations on traditional platforms. Buyers connect with trained human consultants — not algorithms — who ask the right questions and match them to the best-fit software in about 10 minutes.
In this conversation, Adnan and John explore:
- Why the pay-to-play model has run its course
- How Softwarefinder trains consultants across 40–50 software verticals
- The role of AI as a support tool — not a replacement — for human judgment
- How verified reviews are maintained in an era of fake B2C feedback
- The explosion of niche software categories post-AI
- Why trust is becoming the most important competitive differentiator for any business
With nearly 100,000 vendors and 14,500 categories on their platform, Softwarefinder is scaling fast — but Adnan believes the future belongs to businesses that keep humans at the heart of complex decisions.
Visit softwarefinder.com to book a free 10-minute consultation or to connect qualified buyers with your software solution.
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