Marketing Strategy Director Anique Mautner shared her brand storytelling framework that actually connects with audiences during her appearance on the Expert Inside Interview podcast.
Her three-pillar approach is deceptively simple: ensure your message is relevant to real customer needs, distinctive in ways that showcase your unique perspective, and clear enough for anyone to understand.
Mautner’s unconventional background—learning to read through biblical parables and observing cross-cultural missionary work—taught her that empathy drives every successful brand connection.
Her warning about AI content? Tools can streamline work, but they can’t replace genuine human emotion. “Even younger generations sense when content lacks authenticity,” she notes.
The takeaway: In an oversaturated market, brands that listen first and embrace their human imperfections will always outperform those chasing AI-powered perfection.
Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.
Comments