Most entrepreneurs overcomplicate personal branding. Here’s what actually matters, according to international business mentor Katrina Friel.
Start With Your Story
You’re sitting on valuable insights and don’t even know it. Your challenges, solutions, and lessons learned? Someone’s searching for that exact roadmap right now. Document your journey—wins and failures both count.
Combat Imposter Syndrome Practically
Self-doubt never fully disappears. Build confidence through small actions: publish that post, record that video, launch that program. Perfection kills progress. Authenticity builds trust.
Your Field of Excellence Exists
Can’t identify your unique value? List your key experiences and ask colleagues what they see as your standout strengths. The patterns that emerge? That’s your zone of genius.
Monetize Smartly, Not Desperately
Develop multiple income streams—speaking, coaching, consulting, digital products—but don’t launch everything simultaneously. Build one solid offering, gather testimonials, then expand based on real audience demand.
Navigate AI Without Losing Your Soul
AI handles repetitive tasks. You handle authentic connection. In 2026’s oversaturated content landscape, being genuinely human is your competitive advantage. Use technology to amplify your message, not replace your voice.
The Commitment Required
Real expertise takes time, consistency, and humility. Show up when motivation fades. Invest in learning when you’d rather relax. Welcome feedback that challenges you. That’s the unglamorous path to lasting success.
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