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🎧 The Myth of the Dead Cold Email: Recruitment Blueprint
Podcast Marketing / PodCast / Dec 22, 2025 / Posted by Kevin Downey / 0

🎧 The Myth of the Dead Cold Email: Recruitment Blueprint

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Recruitment expert Kevin Downey shatters the myth that B2B cold email is dead. It’s not about the channel; it’s about execution. To build a high-volume talent pipeline that bypasses crowded job boards, you must invest in scalable infrastructure. This means using specialized tools like Apollo and Smartlead, managing multiple domains (20+), and strictly adhering to a limit of under 25 emails per sender per day. Deliverability is your gold standard—poor setup guarantees failure. Downey’s system emphasizes a simple, human-written copy that asks for a simple reply, mirroring a natural voicemail. Stop chasing vanity metrics; focus only on the reply rate to measure success and scale your sourcing.

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About Author

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Born in Orland Park, IL, Kevin was raised in a family of enterprising immigrants who built one of the largest European tile import businesses in the U.S.—instilling in him a relentless drive and entrepreneurial mindset. After earning degrees from the University of Iowa and Lewis University, Kevin launched his career in the golf industry, quickly becoming the youngest sales rep at Slazenger Golf and later thriving at Callaway. In 2003, he led the development of the Leawood Office Business Center, a multi-million-dollar executive suite project. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies—including high-converting B2B email campaigns that consistently generate inbound leads. Kevin’s ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

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About Author

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Born in Orland Park, IL, Kevin was raised in a family of enterprising immigrants who built one of the largest European tile import businesses in the U.S.—instilling in him a relentless drive and entrepreneurial mindset. After earning degrees from the University of Iowa and Lewis University, Kevin launched his career in the golf industry, quickly becoming the youngest sales rep at Slazenger Golf and later thriving at Callaway. In 2003, he led the development of the Leawood Office Business Center, a multi-million-dollar executive suite project. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies—including high-converting B2B email campaigns that consistently generate inbound leads. Kevin’s ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

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