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🎧 The 3 Pillars of Elite Sales: Authenticity, Exclusivity, and Urgency
Podcast Sales Performance / PodCast / Nov 2, 2025 / Posted by Stela Roznovan / 2

🎧 The 3 Pillars of Elite Sales: Authenticity, Exclusivity, and Urgency

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Are you struggling to break through the noise in modern sales? In this high-impact episode, we unlock the psychological playbook of business leader and former concert pianist Stela Roznovan (of the multi-million dollar insurance agency). Stela’s journey is the ultimate case study in adaptability, proving that top-tier sales performance is a skill anyone can master, regardless of their background.

We dive deep into her Three Pillars of High-Performing Sales—the framework that fueled her success:

  1. Authenticity: Why being yourself is the most powerful trust-building tool and a critical competitive advantage over scripted pitches.
  2. Exclusivity: How to craft a narrative that makes your offer feel unique and indispensable, shifting client focus from price to actual value.
  3. Urgency (The Right Way): Learn to guide timely client action without resorting to manipulative pressure tactics.

Roznovan also shares her secrets to Mastering the Sales Conversation, emphasizing the power of active listening, asking thoughtful questions, and utilizing strategic silence to advance the deal. If you’re a sales professional, manager, or entrepreneur seeking actionable strategies to enhance performance and foster lasting client relationships, this episode is a must-listen. Tune in to transform your sales mindset and drive meaningful business growth.

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About Author

Stela was born in Eastern Europe after the fall of the Soviet Union and was raised on a daily income of two dollars. In 2006, at the age of 13, she and her family migrated to the US. Stela learned English in 30 days and went on to become a classically trained concert pianist, eventually becoming a successful business owner. Today, she runs a multimillion-dollar agency at Globe Life. Accomplished concert pianist, having performed on national and international stages since the age of 7. Fluent in three languages. TEDx Speaker and International Keynote Speaker. In the process of acquiring a PPL (private pilot's license). Featured on American Dream TV - as seen on Hulu, Apple TV, and Amazon Prime.

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About Author

Stela was born in Eastern Europe after the fall of the Soviet Union and was raised on a daily income of two dollars. In 2006, at the age of 13, she and her family migrated to the US. Stela learned English in 30 days and went on to become a classically trained concert pianist, eventually becoming a successful business owner. Today, she runs a multimillion-dollar agency at Globe Life. Accomplished concert pianist, having performed on national and international stages since the age of 7. Fluent in three languages. TEDx Speaker and International Keynote Speaker. In the process of acquiring a PPL (private pilot's license). Featured on American Dream TV - as seen on Hulu, Apple TV, and Amazon Prime.

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