n a crowded housing market, simply being good isn’t enough; you need to be a recognized expert. Most agents struggle because they treat their personal brand as an afterthought, becoming commodities in the eyes of buyers and sellers. But how do you stand out, build genuine authority, and finally stop competing on price?
We sat down with branding strategist Nathan Schiess to break down the blueprint for creating a non-fungible real estate business. This episode isn’t about fleeting social media trends—it’s about strategic market positioning.
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