You want to scale revenue, but you’re constantly hiring to keep up with demand. That’s the symptom of a broken sales process. Based on insights from process expert Nesanel Moeller, the age of “heroic” one-off sales efforts is officially over. Today, mastering sales process optimization is your key to achieving scalable, AI-ready growth.
First, Get Out of Your Own Way: Define the Process Core. Stop trying to design for every exception on day one. Your primary goal is to establish the ideal, streamlined workflow—the “best-case scenario.” This keeps training simple and prevents process bloat. Use your CRM to track deviations, not to build them into the main pipeline. Analyzing this exception data later is how you intelligently iterate and refine.
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