🎧 The Secret to 95% Referral Business, Revealed

Podcast Sales Negotiation / PodCast / Sep 5, 2025 / Posted by Steve Griggs / 0

🎧 The Secret to 95% Referral Business, Revealed

What if you could build a business where 95% of your work came from referrals? That’s the reality for legendary landscape architect Steve Griggs, and in this week’s episode, he’s sharing his playbook.

Steve breaks down his core philosophy: it’s not about what you do, but how you make people feel. He discusses why he trusts his gut in client relationships, why he’d rather lose a bid than compromise on quality, and why the “old-school” approach of a handshake and a hand sketch can still win over any client. He also emphasizes the power of proactive communication and the importance of educating clients on the value of services, not just their cost. This conversation is a must-listen for anyone in the service industry who wants to build a business that is not only profitable but also deeply fulfilling.

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About Author

Steve Griggs

Not all landscape designers are created equal, and Steve Griggs is living proof. For dirty jobs that require engineering, plant science, and innovation, he is the landscape architect to call. With decades of experience that span hundreds of homes, lots of spray cans, and dozens of worn-out boots, Steve is THE GUY when you want more than a pretty garden. Steve is highly regarded in New York and surrounding states, but he’s expanding his client base to take on clients in other parts of the world. What keeps him in demand is that after damn near 40 years in the industry, he’s still creative and innovative. He knows that his clients deserve a space that suits their lifestyle. It’s no wonder he’s trusted and accepts the challenge to design for multi-million-dollar homeowners.

About Author

Steve Griggs

Not all landscape designers are created equal, and Steve Griggs is living proof. For dirty jobs that require engineering, plant science, and innovation, he is the landscape architect to call. With decades of experience that span hundreds of homes, lots of spray cans, and dozens of worn-out boots, Steve is THE GUY when you want more than a pretty garden. Steve is highly regarded in New York and surrounding states, but he’s expanding his client base to take on clients in other parts of the world. What keeps him in demand is that after damn near 40 years in the industry, he’s still creative and innovative. He knows that his clients deserve a space that suits their lifestyle. It’s no wonder he’s trusted and accepts the challenge to design for multi-million-dollar homeowners.

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