Why do many talented creatives hesitate to step into leadership? Vincent Wanga, a renowned brand consultant, tackled this with John Golden on Sales POP!. Wanga noted that leadership requires a different skillset than individual creative contribution—empathy, organization, and people management—and that it’s a “sacrifice for other people.” He urged aspiring creative leaders to develop a business mindset, understanding revenue drivers and how their team’s work impacts the bottom line. This includes embracing technology like AI as a complementary tool and actively building relationships by understanding the dynamics of other departments, like sales and marketing, to foster genuine collaboration.
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