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🎧 How to Connect with Customers in a Divided World
Podcast Sales and Marketing / PodCast / May 5, 2025 / Posted by Chris Peterson / 0

🎧 How to Connect with Customers in a Divided World

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In this episode, Chris Peterson, author of Red and Blue Customers, shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. You’ll learn how to connect with both conservative and liberal customers—without picking sides.

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About Author

CHRIS PETERSON is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with both fast-growth startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. In 2020, Chris discovered Pew research highlighting the deep divide in how Democrats and Republicans perceive the world. This insight led him to explore how political beliefs shape consumer behavior, and was the genesis for Red & Blue Customers. He and his family live in Milan, Italy.

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About Author

CHRIS PETERSON is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with both fast-growth startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. In 2020, Chris discovered Pew research highlighting the deep divide in how Democrats and Republicans perceive the world. This insight led him to explore how political beliefs shape consumer behavior, and was the genesis for Red & Blue Customers. He and his family live in Milan, Italy.

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