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🎧 Why Your Story Matters in Business
Podcast Marketing / PodCast / May 3, 2025 / Posted by Bofta Yimam / 4

🎧 Why Your Story Matters in Business

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Bofta Yimam joins host John Golden to discuss how storytelling helps build stronger brands. She shares advice on getting comfortable with being seen, finding your personal story, and starting with the content format that feels right for you—whether that’s writing, video, or speaking. A must-listen for anyone who wants to grow their influence and connect more humanely.

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About Author

Bofta Yimam is a dynamic Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. She is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker with more than 100 speaking engagements, including stages in London and Africa. Clients include Hilton, Ulta Beauty, Estee Lauder X Vital Voices, WBENC and NMSDC.

After working as a TV Anchor and Reporter across the country, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.

StoryLede is the go-to fractional communications and marketing agency that weaves in storytelling to help position your company as an industry leader so you can share your irresistible message and amplify your influence -- leading to higher impact and revenue. Based in the D.C. region, StoryLede is also known for its dynamic workshops on communicating to influence, gaining confidence in public speaking, and the story-focused way to develop sharp messaging for your brand.

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About Author

Bofta Yimam is a dynamic Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. She is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker with more than 100 speaking engagements, including stages in London and Africa. Clients include Hilton, Ulta Beauty, Estee Lauder X Vital Voices, WBENC and NMSDC.

After working as a TV Anchor and Reporter across the country, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.

StoryLede is the go-to fractional communications and marketing agency that weaves in storytelling to help position your company as an industry leader so you can share your irresistible message and amplify your influence -- leading to higher impact and revenue. Based in the D.C. region, StoryLede is also known for its dynamic workshops on communicating to influence, gaining confidence in public speaking, and the story-focused way to develop sharp messaging for your brand.

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