In a recent chat on Expert Insight Interview, John Golden talked with Ben Heath. Ben is a top expert in digital ads. He runs the biggest YouTube channel on Meta ads and owns a successful ad agency. They talked about how businesses can win on social media.
Why Personal Branding Matters
People Trust People
Ben talked about how big names like Mark Zuckerberg and Elon Musk are tied to their companies. When people see them, they think of Meta or Tesla. This builds trust. Even if customers never meet them, they feel like they know the brand.
Small Brands Can Do This Too
You don’t need to be famous. Even a small business can build a strong personal brand. You can still do well if you have 10,000 fans and just a few buy. The key is to connect and give value.
Know Your Goals and Your Audience
Have a Clear Plan
Many companies fail at social media because they don’t have a plan. Ben says you need clear goals. Know who your audience is and what they care about.
Be Realistic
Don’t expect fast results. Social media takes time. Set smart goals and track the performance of your ads. This will help you make better choices later.
Turn Customers Into Fans
Give Great Service
Happy customers come back. But they also tell others about you. Could you give them a reason to stay loyal? Use fun content, great service, and build a strong community.
Word of Mouth Works
When people talk about your brand, others listen. This kind of marketing works better than ads. It builds trust because it feels real.
Get Ready for the Future
Change Is Constant
Social media keeps changing. Platforms update often. What works today may not work tomorrow. Ben says to stay alert and keep learning.
Try New Things
Video is huge now. People love watching short clips. If you want to grow, try new formats and stay ahead of the curve.
Final Thoughts
John thanked Ben for his smart tips. Ben invited listeners to visit his agency’s website. There, you can book a free chat and learn how his team can help your business grow with smart ads.
What You Should Remember
1. Build a Personal Brand
Even small businesses can win with personal branding. It builds trust.
2. Have a Strategy
Know your goals. Know your audience. Track your success.
3. Turn Customers Into Advocates
Give great service. Use content to build loyalty and trust.
4. Stay Ahead of Trends
Keep learning. Try new tools. Use video and other fresh ideas.
Need help improving your social media ads? Start with Ben Heath’s free consultation. A strong plan and expert help can make all the difference.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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