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🎧 How is AI Transforming Sales Leadership and Performance?
Podcast Leadership / PodCast / Feb 16, 2025 / Posted by Matthew McDarby / 5

🎧 How is AI Transforming Sales Leadership and Performance?

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In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for fostering genuine customer relationships. The conversation covers challenges in adapting to AI, the importance of preparation for informed buyers, and actionable steps sales leaders can take to navigate change and meet evolving buyer expectations. This episode provides valuable insights for leaders looking to leverage AI for improved sales performance.

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About Author

I am a sales leader, talent developer, and creator of the Sales Leaders Operating System™. I founded United Sales Resources (USR) in 2010 to provide sales leadership training, coaching, and advisory services to SMB and large enterprises. My team and I help sales managers at all levels -- frontline managers, leaders of leaders, and heads of sales -- raise their game and drive better performance.

Author's Publications on Amazon

The Cadence of Excellence: Key Habits of Effective Sales Managers Cover

The Cadence of Excellence: Key Habits of Effective Sales Managers

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What would it be like if you had greater control over and impact on your sales team’s performance? What new opportunities would you be able to capture? What problems would you solve? What degree of personal growth would you experience? What about your people? Sales…
Buy on Amazon
The Divine Comedy of Sales: The Sales Manager’s Guide to Virtuous Leadership Cover

The Divine Comedy of Sales: The Sales Manager’s Guide to Virtuous Leadership

by Matthew McDarby
In The Divine Comedy of Sales, Matt McDarby offers a clear view of great sales leadership by looking through the lens of the people being led. What are the qualities of the sales leaders you would be inclined to follow? What actions do they take…
Buy on Amazon
The Ultimate Differentiator: The Sales Manager’s Guide to Talent Development Cover

The Ultimate Differentiator: The Sales Manager’s Guide to Talent Development

by Matthew McDarby
"The Ultimate Differentiator: The Sales Manager’s Guide to Talent Development" is for sales leaders who need to achieve growth in highly competitive or commoditized markets, where products and services alone provide little or no differentiation for customers.
Buy on Amazon
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About Author

I am a sales leader, talent developer, and creator of the Sales Leaders Operating System™. I founded United Sales Resources (USR) in 2010 to provide sales leadership training, coaching, and advisory services to SMB and large enterprises. My team and I help sales managers at all levels -- frontline managers, leaders of leaders, and heads of sales -- raise their game and drive better performance.

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