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🎧 Maximizing Brand Activation and Event Engagement
Podcast Marketing / PodCast / Jul 24, 2024 / Posted by Brandie Weaver / 28

🎧 Maximizing Brand Activation and Event Engagement

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In this episode of the Expert Insights Podcast interview, host John Golden speaks with Brandie Weaver, an expert in brand partnerships and live events. Brandie explains the concept of brand activation, emphasizing the importance of creating engaging experiences to capture data and connect with audiences. She discusses strategies for brands to get value from events, including setting clear goals and KPIs, choosing the right events, and standing out with creative setups. Brandie also highlights the significance of post-event follow-up and nurturing connections. She shares examples of innovative event experiences and encourages brands to explore unique engagement opportunities.

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About Author

Brandie is an expert in brand partnerships and live events, with over 15 years of experience in the industry. She is dedicated to helping growing brands understand how to reach their potential through events, influencer marketing, and sponsorships. She loves coming up with experiential marketing strategies that push the boundaries of traditional partnerships and live events models, ensuring her clients have the competitive edge to last beyond any given event. Her clients appreciate working with Brandie because she understands their needs and develops innovative problem-solving strategies for their brands

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