In this podcast episode, John Golden interviews Nick Caruso about augmented intelligence in sales. Caruso, from KnowledgeNet.ai, emphasizes that augmented intelligence aims to enhance human efficiency, not replace it. They explore its use in refining sales playbooks and ideal customer profiles at the funnel’s top, improving alignment between sales and marketing. Caruso predicts the future may hold fully automated sales processes but notes ethical considerations. The discussion underscores the potential for small and medium-sized businesses to use AI to boost their sales pipeline and growth.
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