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🎧 Cognitive Marketing
Podcast Marketing / PodCast / Aug 28, 2020 / Posted by Sean Doyle / 1114

🎧 Cognitive Marketing

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Behavioral science can help us to improve our marketing and sales processes. Thus, in today’s Expert Insight Interview, Sean Doyle discusses cognitive marketing to support our sales processes.

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About Author

Sean is a principal at FitzMartin, leading mind and voice on sales and marketing strategy. Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcome sales and marketing barriers based on groundbreaking research in behavioral change. He's an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

Author's Publications on Amazon

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task Cover

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task

by Sean Doyle
"Shift" explores 19 practical ideas that can transform your marketing efforts, and by natural extension, your profitability. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability, and effectiveness to the budget you assign to marketing.
Buy on Amazon
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About Author

Sean is a principal at FitzMartin, leading mind and voice on sales and marketing strategy. Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcome sales and marketing barriers based on groundbreaking research in behavioral change. He's an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

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