ESSENTIAL SALES TASKS WE SHOULD DO, BUT OFTEN DON’T
In this podcast, John Golden talks to Leigh Ashton about sales team motivation:
It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. “Sometimes salespeople know how to do something, but they just don’t do it!,” said Leigh Ashton, who is interviewed by John Golden.
This podcast comes from a live interview which you can view here; Essential Sales Tasks
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Comments (5)
This podcast is so educative
Thank you Leigh Ashton, you really nailed it. As salespeople most times we want things moving very fast and when we try the first time we generally conclude it doesn’t work. Like you said “you have to try at least 3 times to know how to tweak it”. Salespeople must have patience before concluding it doesn’t or will not work. I appreciate the part you said “the more NO’s you get is a step closer to getting a YES”. Finally, I agree with you and John we need to prioritize those things that are important especially the income giving activities that put bread on the table.
Thanks Leigh Ashton for making me to realize that being told NO does not mean I should quit trying. With patience and persistence, we can achieve a lot as salespeople
He couldn’t have said it any better!
Great podcast. Sales is a process. Giving up because someone says no at the moment does not mean they won’t need the service later up. Consistently follow up and it will yield positive results.