In this episode, Chris Peterson, author of Red and Blue Customers, shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. You’ll learn how to connect with both conservative and liberal customers—without picking sides.
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Bofta Yimam joins host John Golden to discuss how storytelling helps build stronger brands. She shares advice on getting comfortable with being seen, finding your personal story, and starting with the content format that feels right for you—whether that’s writing, video, or speaking. A must-listen for anyone who wants to grow their influence and connect more humanely.
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Amazon sellers are facing big challenges with new tariffs. Omer Sasson joins the show to talk about how to handle those changes. He offers clear advice on finding new suppliers, managing costs, and keeping your business growing. From sourcing in Vietnam to bundling products for more value, this episode is full of helpful ideas for staying ahead in e-commerce.
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In this episode, Gary Harper shares smart tips for building a business that grows without needing you every day. He explains his RISE framework—Resources, Inspiration, Systems, and Engagement—and how each one helps your business work better. Gary also talks about common mistakes, like growing too fast or spending too much too soon. You’ll learn how to set up systems, use your money wisely, and connect with your customers. If you’re ready to grow your business the smart way, don’t miss this episode.
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Thinking about a move to Panama? In this episode, Melissa Darnay breaks down what life is really like there. From friendly visa options to beachfront homes under $200K, Panama offers a unique mix of comfort and opportunity.
Melissa also talks about property management, safety, and why so many retirees and remote workers are choosing Panama. Whether you want a vacation home or an income property, this episode gives you the facts from someone who’s lived it.
Tune in to hear how Panama could be your next big move.
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In this episode, Matt Raad shares how he and his wife, Liz, went from studying zoology to building a 7-figure online business. Learn how to start a website side hustle, invest in undervalued digital assets, and use smart strategies to grow online income. Matt explains how beginners can use website investing to break free from the 9-to-5 and achieve financial freedom.
Key topics:
Website investing basics
Building online income streams
SEO and digital growth tips
Passion sites and real-life success stories
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In this episode, career coach Shell Mendelson shares how adults with ADHD can find work that fits their strengths. Learn why it’s okay to ask for flexible hours, noise-canceling tools, or remote options. Shell also explains how to say “no” to jobs that don’t feel right—and why that’s a good thing. If you’re neurodivergent and job hunting, this episode is full of helpful advice.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this episode of the Expert Insight Interview, host John Golden talks with Joshua Hale, a digital strategy expert with over 12 years of experience. They discuss how small businesses can use AI tools to improve in today’s market.
Joshua explains how these tools can help business owners save time, make better decisions, and deeply understand their customers. From writing marketing plans to learning what people want, you’ll hear simple, real-life ways tech can support your growth—even with a small budget or team.
This episode is a must-listen if you’re looking for a clear, no-fluff chat about how modern tools can lighten your load and give your business an edge.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
