In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how AI can assist in market research and email marketing, but caution against relying solely on AI-generated content. The conversation also touches on the shift in search behavior and the chaWhat specific AI tools are recommended for developing a content marketing strategy?

How exactly can AI assist in market research and email marketing?

What kind of expert advice is recommended for email marketing strategies in today’s constantly evolving field? Challenges of personalization in email outreach. Kyle shares common mistakes in email marketing strategies and offers valuable insights. Overall, they recommend seeking expert advice in the constantly evolving field of email marketing.

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In this podcast episode, John Golden and Jakub Hon discuss the challenges of moving from “maybes” to close deals in sales. Jakub, an expert in sales processes, highlights the reasons why deals get stuck in uncertainty, such as wrongly qualifying leads and a lack of control in guiding customers. They emphasize What specific strategies does Jakub recommend for defining and consistently following a sales process?

How does Sales Doc differentiate itself from other sales outsourcing and consultancy firms? He importance of defining and consistently following a sales process, as well as regularly reviewing and qualifying leads. They also discuss the pressure salespeople face to be overly optimistic about their pipeline. Jakub shares insights from his company, Sales Doc, which specializes in sales outsourcing and consultancy for tech companies.

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In this podcast episode, John Golden interviews Alex Fisher about his new book, “The Business Athlete.” They discuss Alex’s background as a professional athlete and how it influenced his book. They also delve into topics such as mental fortitude, coachability, and energy management. Alex emphasizes the importance of taking control of one’s own energy and understanding their own operating system. They also touch on the importance of creating a functional structure and implementing effective processes. John concludes by recommending Alex’s book and highlighting the value of investing in oneself through coaching.

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In this podcast episode, John Golden welcomes Bill Sims, author and motivational speaker, to discuss his book “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement.” They explore the concept of positive reinforcement and its impact on behavior change. They also touch on the challenges of managing people and the lack of leadership training provided to new managers. The conversation shifts to the effects of the pandemic on remote working and the changing expectations of employees. Both John and Bill share their personal experiences and emphasize the importance of positive reinforcement in the workplace. They conclude by highlighting the need for businesses to adapt to meet employee expectations.

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In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, the importance of listening and asking follow-up questions, and overcoming sales anxiety. They also touch on the adaptability of the human brain and its ability to change past patterns. The episode concludes with a call to action to explore Adele’s book for further information and transformation.

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In this podcast episode, John Golden interviews Drew Sechrist, the CEO and Co-founder of Connect the Dots. They discuss the challenges faced by salespeople in reaching the right decision-makers and the inefficiencies of traditional networking methods. Drew shares his experience at Salesforce, where he learned the power of leveraging networks and making introductions. He explains how Connect the Dots helps companies build a “super graph” of relationships to identify the strongest paths for introductions. They also discuss the limitations of LinkedIn and how Connect the Dots offers a more manageable and effective platform for connecting with individuals. Drew shares his contact information and the company’s presence in San Francisco and Belgrade.

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In this podcast episode, John Golden interviews Richard Flange about the current state of the electric vehicle market and renewable energy. Richard explains that the adoption of the Tesla charging system by major automakers has opened up more charging options for non-Tesla electric vehicle owners. They discuss the strain on the power grid due to increased demand and how battery storage banks can help improve grid efficiency. Richard also talks about the decreasing cost of battery systems and the potential for more affordable options in the future. They touch on advancements in battery technology and the use of smart electrical boxes for solar panel control.

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In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial services businesses. They also discuss the benefits and risks of aligning with a cause or nonprofit organization, emphasizing the importance of authenticity and vetting potential partners. The episode concludes with Vincent inviting interested individuals to connect with him and John expressing his appreciation for the work of the National Finance Educators Council.

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