In this insightful episode, host John Golden interviews Joel Quintela, CEO of Quintela, on navigating the gap between perception and reality in sales and hiring. With 25+ years of experience and expertise in business psychology, Joel shares essential tips for excelling in these fields. Key points include understanding how top performers view reality differently, learning situational awareness, managing emotions, and the importance of structured processes. Joel draws parallels between sales strategies and poker, stressing adaptability, knowing when to walk away, and ensuring alignment between personal brand and client perception. This conversation offers valuable advice to those looking to enhance their skills in sales and hiring.

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In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners will learn how storytelling can make a brand memorable, how to tackle imposter syndrome and the power of personal development in both public speaking and business. Pia’s insights are a must-listen for anyone looking to create a bold brand that genuinely connects with audiences and stands out in a crowded market.

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The Value of Relationship Marketing and Podcasting for Business Growth

In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others first. Key strategies include following up, introducing connections, and staying service-oriented. Podcasting also offers a unique way to meet industry leaders, build credibility, and provide audience value. By embracing authenticity and fostering genuine relationships, businesses can drive long-term success

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Gail Kasper, a master sales trainer, introduced the Cockatoo Selling System during a podcast with John Golden. This system emphasizes adaptability, consistency, and effective communication in sales. Drawing from the behavior of cockatoos, the system encourages sales professionals to be flexible, ask probing questions, and build strong customer relationships. Key takeaways include preparing a list of thoughtful questions, actively listening, and handling objections confidently. By following this system, salespeople can better understand customer needs, build trust, and ultimately close more deals.

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In a recent “Expert Insight Interview,” John Golden and Dr. Ken Keis discussed the disconnect between how salespeople sell and how buyers prefer to buy. Dr. Keis emphasized the need for sales professionals to adapt to the changing landscape of buyer behavior. He highlighted the importance of authenticity, emotional intelligence, and genuine curiosity in building trust with buyers. Dr. Keis also encouraged salespeople to tailor their approach to different buying styles and to prioritize active listening and transparency. Sales success, he noted, relies on adapting to buyer preferences and focusing on meaningful engagement rather than manipulation.

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In a recent episode of “The Expert Inside Interview,” John Golden speaks with Janice Porter about mastering LinkedIn for building business relationships. Janice emphasizes the importance of creating a compelling LinkedIn profile, setting clear networking goals, and using personalized outreach instead of the “spray and pray” method. She highlights curiosity as a key tool for building authentic connections and recommends leveraging LinkedIn features like audio and video messaging to stand out. The episode concludes with practical tips on profile optimization and maintaining authenticity in interactions.

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In a recent Sales POP! episode, John Golden and leadership expert John Fisher discuss managing organizational and personal change. Fisher highlights the common resistance to change, despite its inevitability. Using his Fisher Curve methodology, he explains how organizations can better manage change by providing context, involving employees in co-creating the vision, and addressing resistance at an individual level. Fisher emphasizes the need for effective communication and adapting strategies for a multigenerational workforce. By addressing these areas, organizations can foster a more positive approach to change and ensure long-term success.

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In a recent podcast, John Golden of “Sales POP!” and “Pipeliner CRM” speaks with Jon Gillham, founder of Originality, a company focused on detecting AI-generated content. They discuss the impact of AI on content creation, emphasizing the risks of relying solely on AI tools. Gillham highlights the importance of maintaining content integrity to avoid reputation damage, Google penalties, and ethical issues. He recommends businesses set clear guidelines for AI usage and introduce transparency in the writing process. His company, Originality, helps detect AI-generated content, offering solutions for businesses to ensure their content remains authentic and trustworthy.

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