Strategic sales advisor Tamara Jackson joins John Golden to share game-changing insights about integrating artificial intelligence into sales processes without sacrificing human connection.

What You’ll Learn:

Jackson, founder of Lead Reviver, reveals why most AI implementations fail: companies expect instant results without proper system training. “Context is everything,” she explains, emphasizing that AI needs comprehensive knowledge about your company’s unique value propositions and customer personas to generate effective communications.

The discussion highlights Jackson’s proven hybrid approach, where humans build initial rapport while AI manages consistent follow-up. This strategy addresses a common sales weakness: follow-up fatigue. While most salespeople abandon prospects after two to three attempts, AI maintains persistent, personalized engagement without taking rejection personally.

Key Success Factors Discussed:

• Data quality as the foundation of effective AI implementation
• Strategic division of labor between human and artificial intelligence
• The importance of continuous optimization and performance monitoring
• Building internal AI champions to drive adoption

Jackson warns against the “set and forget” mentality, stressing that successful AI requires ongoing analysis and refinement. She shares practical advice for getting started, including piloting tools in specific areas and partnering with AI experts when internal resources are limited.

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Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth.

Mike shared some eye-opening statistics: people with disabilities control over $1 trillion in disposable income, and when you include their friends and family, that figure skyrockets to $18 trillion. By making your website and digital content accessible, you’re not just being inclusive; you’re opening your doors to a highly loyal customer base.

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Ever feel like you’re getting in your own way at work? That’s your “shadow” at play. Inspired by the work of executive educator Steven D’Souza, we’re talking about the unconscious behaviors and hidden parts of ourselves that quietly control our professional lives. From those repetitive patterns you can’t seem to break to the unwritten rules that derail your team, the shadow is an undeniable force. This isn’t about deep therapy—it’s about simple, powerful self-awareness. We’ll explore D’Souza’s four-lens framework to show you how to identify your shadow and transform it into a source of authentic leadership. Tune in and start leading with your whole self—not just the parts you want people to see.

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In a world filled with “me too” products, how do you make your brand stand out? The secret isn’t just about being better; it’s about defining what you stand against. Legendary marketing strategist Laura Ries calls this a “strategic enemy.” This isn’t just about a rival company—it’s about a clear, compelling opposition that sharpens your message and makes your brand unforgettable.

Think about it: Liquid Death isn’t just bottled water; it’s water against plastic pollution. Salesforce didn’t just sell software; it positioned itself as “No Software,” taking on outdated on-premise systems. By defining your enemy, you create a powerful contrast that’s easy for the human mind to grasp. This focus requires a willingness to sacrifice, to say “no” to being everything to everyone. But that very sacrifice is what builds an unassailable position in the consumer’s mind.

Listen to the full episode as we dive into how you can identify your brand’s strategic enemy, the importance of a “visual hammer,” and why a strong position, by its very nature, must be polarized.

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Are you ready to move beyond just managing people and start inspiring them? Today’s best leaders aren’t just giving orders; they’re building resilient, high-performing teams from the inside out. This isn’t about natural talent; it’s about a clear, actionable toolkit you can develop.

Our guest, author and administrator Justin Long, shared a powerful insight: True leadership begins with self-awareness. It’s about knowing your own strengths, weaknesses, and triggers so you can lead with intention, not just react to every situation. Tools like personality assessments (think Myers-Briggs) aren’t just for team-building; they’re for understanding how to connect with each individual on your team. When you know how someone prefers to communicate, you can avoid friction and build trust.

The secret to a “rockstar super team” isn’t micromanagement. It’s empowerment. This means moving people into roles where their natural talents shine. It’s about building a culture where team members feel safe to share ideas and even fail sometimes, knowing they’ll be supported. This psychological safety is the foundation of innovation.

Ultimately, the most successful leaders focus on growth—their own and their team’s. It’s about leading with purpose, tailoring your approach to each person, and empowering them to be their best. This isn’t just a feel-good strategy; it’s a proven way to drive remarkable results and build a legacy of leadership.

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Are you ready to travel the world without breaking the bank?

In a recent chat with travel expert Julia Menez of Geo Breeze Travel, we uncovered the secrets to unlocking luxury travel using points and miles. Forget the common pitfalls and get ready for a smarter approach.

Julia’s number one tip? Don’t start with a credit card. Start with a dream. Define your travel goal—whether it’s business class to Europe or a luxury resort stay—and then build your points strategy backward. This “goal-first” method ensures every point you earn has a purpose.

We also delved into the power of flexible points programs (think Chase, Amex, and Capital One) over single-airline cards. This approach gives you the flexibility and options you need to find the best redemptions, especially as points get devalued over time.

For a deeper dive into these strategies and more, check out the full article on our blog. Stop leaving money on the table and start turning your everyday spending into extraordinary travel.

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The photography and media licensing world is being reshaped by artificial intelligence, and the pace of change is accelerating. So, how can you not only survive but thrive? It’s all about a strategic approach. First, educate yourself. AI is a tool, not a replacement for your creative vision. Experiment with new platforms to see how they can streamline your workflow, freeing you up for the high-value, imaginative work that only you can do. Second, protect your intellectual property. The legal landscape is still evolving, so stay informed and be strategic about who you license your work to. Finally, differentiate yourself. Your unique vision, problem-solving skills, and ability to tell compelling stories are your most valuable assets. These are the things AI can’t replicate. The future belongs to those who blend technology with their human touch.

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Are you feeling overwhelmed by the constant hustle and pressure to be perfect? In a recent episode of the Expert Inside Interview, host John Golden sat down with psychologist Dr. Angelo Valenti, author of You’re Making This Way Too Hard, to discuss a different path—one that embraces simplicity, joy, and true fulfillment.

In this powerful conversation, Dr. Valenti shared actionable strategies to help you escape the comparison trap and reclaim your peace. He explained why our culture glorifies stress and how embracing rest can actually boost your productivity. We also unpacked the importance of developing an internal locus of control—the belief that you, not fate, are in charge of your life’s direction.

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