In the Expert Insights interview episode, John Golden from SalesPOP Online Sales Magazine and Pipeline CRM engages with Dr. Yaniv Zaid, “Doctor Persuasion,” an economist, attorney, and business consultant. They discuss strategies for becoming the best version of oneself as a sales manager or salesperson and establishing expertise in the field. Key topics include building trust, authenticity, and the importance of quick responses. Dr. Zaid emphasizes being the sole option for clients, leveraging referrals, and upselling. He also introduces his consulting services and new book, “The 21st Century Sales Bible.”

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In this podcast episode of the Expert Insights Interview from Sales Pop Online Sales Magazine and Pipeline CRM, host John Golden chats with franchise guru Adam Goldman. With more than 20 years under his belt, Adam dives into all things franchising—covering the different types, how to find the perfect match, and what it takes to succeed in the industry. He highlights the crucial franchisor-franchisee relationship and gives us a peek into the future of franchising. Adam shares some golden nuggets of advice for anyone considering stepping into the franchising world, all based on his rich experience and deep knowledge.

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeliner CRM chats with Kiefer Hazaz from Fruition Rev Ups about the strategic approach of Rev Ups. They dive into aligning sales, marketing, and customer service to drive growth. Kiefer highlights the need to unify processes, tools, and data to prevent fragmented workflows and departmental silos. They also discuss the ideal candidate for Rev Ups roles, the role of automation and AI in streamlining processes, and the importance of clean data for making accurate decisions. This episode offers valuable insights into transforming company operations to boost revenue growth.

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM interviews Tanishq Goyal, CEO of SamBlogs.com, about the significance of SEO for businesses. Tanishq explains how SEO optimizes websites to improve search engine rankings, driving traffic and sales. They discuss AI’s role in enhancing SEO by analyzing data and trends, aiding in better strategy development. Tanishq emphasizes creating user-centric content and staying updated with SEO trends like Google’s algorithms. He advises against common SEO mistakes and highlights the continuous nature of SEO efforts. Tanishq also outlines the services offered by SamBlogs.com to support businesses in their SEO endeavors.

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM interviews Scott Grates, a visionary entrepreneur from central New York. They discuss the importance of relationship marketing for scaling small businesses. Scott explains that relationship marketing focuses on nurturing relationships and seeking introductions rather than traditional referrals, emphasizing the human element in a digitally distracted world. He highlights the significance of consistency in building trust and providing value to key relationships. Scott also promotes his upcoming book, “Referrals Done Right,” which offers insights into creating effective referral programs for small businesses.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Adam Callinan, founder of Pentane, a SaaS platform. They discuss the financial challenges faced by early-stage companies, emphasizing common mistakes such as overspending on payroll and office space without understanding the financials. Adam shares insights from his experience with Pentane and Bottle Keeper, highlighting the importance of controlling fixed expenses and avoiding the “growth at all costs” mentality. The conversation underscores the need for a clear grasp of key performance indicators and financial concepts to achieve and sustain profitability

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In this episode of the Expert Insight Interview, host John Golden speaks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of “Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance.” The discussion centers on the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kay share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other’s strengths. They also introduce their consulting program, “Power Couples by Design,” aimed at helping entrepreneurial couples thrive both professionally and personally.

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In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM discuss the pivotal role of account-based marketing (ABM) in enhancing the go-to-market strategy. They explore how ABM can accelerate revenue and increase average contract value by improving the account experience through aligned sales, marketing, and customer success efforts. Eric highlights the necessity of understanding target accounts, aligning messaging, and providing tailored content. They also address the challenges of engaging multiple stakeholders and the consequences of misaligned messaging, using a case study involving Bank of America. The episode wraps up by emphasizing the need for a unified go-to-market approach and the resources available at Personal ABM.

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