In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

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In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback periods. They also discuss the impact of sales tools on sales performance and the importance of understanding the financial game of the business. Tommy stresses the importance of predictability in sales teams and the negative impact of hiring the wrong people. Overall, the episode emphasizes the importance of making profitability a team sport and using metrics to make informed decisions that drive sales performance.

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In this podcast episode, John Golden interviews Ryan Staley about the use of AI in sales and marketing. Ryan shares his experience with AI and how it can be used tactically and from a management perspective to get rid of time-consuming tasks and allow salespeople to focus on more high-value activities. He emphasizes the importance of understanding and owning the technical and business use case components of AI and warns that companies that don’t embrace AI will get replaced by those who do. John and Ryan agree that AI is a disruptive technology that companies need to be aware of to avoid being left behind.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM speaks with Mark Meers, the Chief Growth Officer for Leaf Growth Ventures, L.N.C. The episode focuses on the concept of hybrid leadership and the components of a hybrid leader, based on Mark Meers’ research and his bestselling book, “The Purposeful Growth Revolution: Four Ways to Grow from Leader to Legacy Builder.” They discuss the importance of creating a sense of belonging within a community, the need for flexibility and openness in a hybrid work environment, and the importance of pursuing purposeful growth. Mark emphasizes that people will remember how you made them feel, not necessarily what you said or did.

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In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes the importance of creating a positive customer experience in sales and removing weak words that project doubt. They also discuss the emotional aspect of buying, particularly in B2B sales, and the fear of making a mistake. Justin concludes by discussing his current work in helping high-performing sales professionals invest passively in commercial real estate assets.

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In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance through the “relevancy report.” The conversation highlights the importance of evolving brand messaging and staying relevant to customers to avoid becoming irrelevant and losing business. Jim also discusses the importance of building brand loyalty and staying connected with customers to remain relevant in a competitive market.

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In this podcast episode, John Golden interviews Jason Wright about mindset and self-improvement. They discuss the difference between growth and fixed mindsets, the challenges of distractions and shortcuts in today’s world, and the importance of looking back on past successes and experiences. Jason shares his experience of transitioning from a fixed mindset to a growth mindset and provides tips on how to develop a growth mindset, such as using the power of the word “yet” and focusing on making everything a game for improvement and learning. They also discuss the negative consequences of having a fixed mindset and the importance of controlling one’s mindset for positive growth and peak performance.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Tracy Crook, a coach, counselor, and mentor who helps women leaders overcome self-bias and limiting beliefs. They discuss the challenges that hold women back from becoming leaders, including self-doubt, fear of success, and the weight of limiting beliefs. Tracy emphasizes the importance of authenticity and emotional awareness in leadership and encourages listeners to define what is truly important to them in life and make choices based on those priorities. They also discuss the benefits of remote work and how it can lead to more loyalty from employees and a more diverse workforce.

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