In this podcast, ad expert Ben Heath explains why personal branding matters. Big names like Elon Musk help people trust their brands. But even small business owners can do the same. You don’t need a million followers. Just be real, connect with your audience, and give value.

Ben also shares why knowing your goals and who you’re speaking to is smart. If you get this right, your social media ads can really grow your business. Want help? Ben offers a free chat on his website.

🎯 Key Takeaway: A strong personal brand builds trust—and trust builds sales.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, sales expert Shelley Rosetta shares lessons from over 30 years in the furniture industry. She explains why profit matters more than just revenue, and reveals six key sales metrics every leader should track. Shelley also discusses coaching teams, keeping processes clear, and avoiding complacency. If you lead a sales team, don’t miss her powerful advice on driving growth and staying competitive.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode John Golden talks with Mohan Rao, Chief Product & Technology Officer at Knownwell. They explore how AI is more than just a tool—it’s a way to rethink how businesses run.

Key takeaways:

• Use AI across your whole business, not just in one area.
• Fix your processes before automating them.
• Let AI help your team grow, not replace them.
• Clean data is key to success with AI.

Tune in to hear how Knownwell is building smarter platforms for professional services.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, Adam Nathan, founder of Blaze, shares how AI is changing marketing for small businesses. He explains how tools like Blaze help users create great content fast, without needing a big team. Host John Golden and Adam discuss why quality content still matters and how AI can support your creativity. You’ll also hear how Blaze controls you and what’s next for AI tools. Whether a business owner or freelancer, this episode gives smart, simple tips to grow your brand with AI.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, John Golden talks with Alan Versteeg, a sales expert and co-founder of Growth Matters. Alan shares why coaching—not checking in or grilling your team—is the key to sales success.

You’ll learn:

• Why coaching is different from auditing
• How to ask better questions
• Why focusing on strengths builds confidence
• A simple 4-step coaching plan you can use today

If you’re a sales manager or team leader, this episode gives you clear tips to help your team grow, hit goals, and feel good doing it.

👉 Listen now and start coaching smarter!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, sales expert Geoffrey M. Reid—author of The Revenue Catalyst—joins John Golden to explore why structured sales education is missing from most universities and why that needs to change. Reid explains how the lack of proper training leaves many graduates unprepared, and how schools can close the gap by bringing real-world sales experience into the classroom. They also dive into the role of AI in sales, the importance of product positioning, and what it takes to build strong sales teams and leaders.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

Building trust is hard today, especially in sales and coaching. Joanna Lott, a certified business coach, shared simple tips with John Golden. She says honesty wins over hype. Social media helps start the connection, but real trust grows through deeper content like podcasts and workshops.

Joanna treats clients like people, not numbers. She sends gifts, checks in with voice notes, and takes time to understand each person’s goals. That care turns clients into fans.

Her coaching style focuses on asking questions, not giving advice. She listens, learns, and helps clients grow. Even as her business grows, Joanna uses systems to keep things personal.

Her biggest message? Be real. Be honest. Take your time. That’s how you build trust that lasts.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Leadership Insights with Valerie Sandjivy

Valerie Sandjivy joins John Golden to share her 4 key pillars of leadership: lead yourself, lead others, master your emotions, and practice self-care. With over 20 years of business experience, Valerie explains how knowing yourself and building trust can shape powerful leaders. A must-listen for anyone looking to grow as a leader.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.