In a recent “Expert Insight Interview,” John Golden and Dr. Ken Keis discussed the disconnect between how salespeople sell and how buyers prefer to buy. Dr. Keis emphasized the need for sales professionals to adapt to the changing landscape of buyer behavior. He highlighted the importance of authenticity, emotional intelligence, and genuine curiosity in building trust with buyers. Dr. Keis also encouraged salespeople to tailor their approach to different buying styles and to prioritize active listening and transparency. Sales success, he noted, relies on adapting to buyer preferences and focusing on meaningful engagement rather than manipulation.

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In a recent episode of “The Expert Inside Interview,” John Golden speaks with Janice Porter about mastering LinkedIn for building business relationships. Janice emphasizes the importance of creating a compelling LinkedIn profile, setting clear networking goals, and using personalized outreach instead of the “spray and pray” method. She highlights curiosity as a key tool for building authentic connections and recommends leveraging LinkedIn features like audio and video messaging to stand out. The episode concludes with practical tips on profile optimization and maintaining authenticity in interactions.

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In a recent Sales POP! episode, John Golden and leadership expert John Fisher discuss managing organizational and personal change. Fisher highlights the common resistance to change, despite its inevitability. Using his Fisher Curve methodology, he explains how organizations can better manage change by providing context, involving employees in co-creating the vision, and addressing resistance at an individual level. Fisher emphasizes the need for effective communication and adapting strategies for a multigenerational workforce. By addressing these areas, organizations can foster a more positive approach to change and ensure long-term success.

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In a recent podcast, John Golden of “Sales POP!” and “Pipeliner CRM” speaks with Jon Gillham, founder of Originality, a company focused on detecting AI-generated content. They discuss the impact of AI on content creation, emphasizing the risks of relying solely on AI tools. Gillham highlights the importance of maintaining content integrity to avoid reputation damage, Google penalties, and ethical issues. He recommends businesses set clear guidelines for AI usage and introduce transparency in the writing process. His company, Originality, helps detect AI-generated content, offering solutions for businesses to ensure their content remains authentic and trustworthy.

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In a recent podcast with John Golden, Bobby Hakimi, co-founder and Chief Product Officer of Convoso, they explored the transformative impact of AI agents in contact centers. AI technology enhances employee retention, streamers lead generation and automates routine tasks. AI agents can manage conversations and provide real-time feedback to human agents, helping them focus on complex customer needs. This balance between AI efficiency and human connection ensures businesses can scale without sacrificing quality.

Despite AI’s growing role, Hakimi emphasizes the importance of clean data and the human element in customer service. Companies can improve their operations by maintaining high data quality and integrating AI with human agents. According to Hakimi, the future of business lies in combining AI’s strengths with uniquely human skills like empathy and creativity, making customer interactions both efficient and emotionally intelligent.

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In this episode, John Golden hosts Adrian Koehler, a leadership engagement expert from Take New Ground. They discuss the evolving nature of leadership, moving away from traditional command-and-control models to approaches emphasizing authenticity, vulnerability, and collaboration. Adrian highlights the importance of transparency and active listening in fostering creativity and engagement within teams. The conversation also explores how social media influences leadership perceptions and the need for leaders to confront their own egos to create a more inclusive and effective work environment.

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In this episode, John Golden interviews Devin Johnson, founder of Sales AI, about the platform’s ability to transform sales processes. Devin shares his entrepreneurial journey, from flipping sneakers at 16 to creating a cutting-edge AI tool that automates lead engagement and customer support. They discuss how Sales AI enhances human sales teams by handling basic tasks, allowing agents to focus on more complex, high-value interactions, and the ethical considerations of using AI. Learn how businesses can leverage AI to boost efficiency and future-proof their sales efforts.

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In this episode, John Golden interviews Jason Zygadlo, founder of “Build Your Own Brand,” to discuss the impact of personalized videos in business and sales. Jason shares how personalized videos help stand out in a crowded market, foster genuine connections, and enhance customer engagement. He also offers practical tips for creating authentic, concise videos that resonate with the audience and build trust.

Key Takeaways:

• Personalized videos boost engagement and create memorable connections.
• Authenticity and brevity are crucial for maintaining viewer interest.
• Use videos to strengthen relationships and build trust in business.

Tune in to learn how to use personalized videos in your business effectively!

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