Dive into the evolving blend of AI and storytelling with insights from David J. Ebner, founder of Content Workshop. In this episode, host John Golden uncovers how AI can boost marketing efficiency without diluting emotion. The core message: storytelling remains about human connection; AI serves as a tool to automate research, drafts, and data analysis while humans craft the narrative arc, tone, and brand voice. Learn to design a human-led workflow where AI handles grunt work, and keep a flexible tech stack to avoid vendor lock-in. Build a proprietary knowledge base to feed AI and protect IP. Finally, treat AI as a junior collaborator—coach it with iterative feedback to sustain authenticity and trust in your B2B tech storytelling.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Technical skill gets you the promotion, but interpersonal mastery keeps you there. In a recent Sales POP! episode, Rich Birke (JAMS) explains that leadership is defined by the ability to bridge “the trust gap.” Most leaders fail because they treat conflict as a crisis rather than a tool for innovation. To lead effectively, you must balance radical empathy with strategic assertiveness. Berk’s “Pathways” approach prioritizes early intervention—resolving friction before it becomes a legal or HR disaster. By fostering a culture of psychological safety, you transform destructive tension into constructive debate. Stop managing tasks and start mastering the human element to drive lasting organizational success.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Is AI coming for your job, or is it coming to save it? In this episode, Antony Baker (CEO of 15) joins John Golden to dismantle the “replacement” narrative. They explore why the most successful firms use AI to make experts 10% better, not 100% redundant. By automating the “drudge work” of email and scheduling, leaders can finally refocus on high-stakes strategy and human connection.

Key takeaway: AI doesn’t replace talent; it scales it. Don’t miss these ethical integration strategies for 2025.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Traditional airport snowplows are “paperweights” in summer—until now. Marc Manning, CEO of Kodiak Technologies, reveals a groundbreaking 2025 innovation: zero-emission snow-removal vehicles that serve as mobile power plants. Using V2G technology, these industrial EVs store energy and sell it back to the grid, accelerating ROI for airports.

Engineered with partner Roush, these plows offer 60% lower ownership costs and qualify for ZEV and FAA grants. From “ectoplasm green” branding to massive torque breakthroughs, learn how Kodiak is redefining energy resilience and sustainable airport operations. Catch the Expert Inside episode for actionable insights on the future of heavy-duty electrification.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Modern sales excellence has moved beyond “closing.” In a recent interview, leadership advisor Whitney Faires revealed that the secret to top-tier performance lies in strategic partnership over transactions. To rank in a skeptical market, sales pros must move from being vendors to “catalysts for change.” Key strategies include:

• Deep Ecosystem Research: Aligning solutions with a client’s long-term vision.
• The Trust Habit: Using micro-commitments to build virtual rapport.
• AI-Human Balance: Leveraging tech for research, but keeping outreach 100% human.

Success isn’t about the most calls; it’s about the highest impact. Stop selling features and start solving for the “cost of inaction.”

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Recruitment expert Kevin Downey shatters the myth that B2B cold email is dead. It’s not about the channel; it’s about execution. To build a high-volume talent pipeline that bypasses crowded job boards, you must invest in scalable infrastructure. This means using specialized tools like Apollo and Smartlead, managing multiple domains (20+), and strictly adhering to a limit of under 25 emails per sender per day. Deliverability is your gold standard—poor setup guarantees failure. Downey’s system emphasizes a simple, human-written copy that asks for a simple reply, mirroring a natural voicemail. Stop chasing vanity metrics; focus only on the reply rate to measure success and scale your sourcing.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Why do most referral campaigns fail? Because they ignore the emotional core of the client experience.

In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial “New Client” stage. If you don’t address that “quiet voice” of concern with straightforward onboarding and emotional reassurance, you undermine trust.

You must identify your Referral Hot Zones—the specific moments in your journey when clients are most likely to talk about you. These are not random. Analyze where past referrals originated (e.g., after successful project completion, during a specific milestone).

Once you know your Hot Zones, strategically deploy personalized, non-work-related check-ins and subtle Referral Seeds. This balanced approach—blending 80% work delivery with 20% authentic relationship building—is the only sustainable path to a referral-driven business.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.

Is your practice busy but not profitable? You might be skipping the essential step: Diagnose Before You Prescribe.

Expert Terri Ross highlights the need for structured, thorough consultations that move beyond cookie-cutter recommendations. Stop competing on price! Define your Ideal Customer Profile and align every message to attract premium clients who value quality over cost. Crucially, sales is everyone’s job. Train every team member—from front desk to provider—as a sales ambassador.

Your Actionable Takeaway: Invest in comprehensive staff training and robust CRM systems. This foundation is the highest-ROI investment you can make to ensure consistent service delivery and optimal patient conversion.

Visit us on Apple Podcast. You can also find SalesPOP! On all major podcast stations.