Why do many talented creatives hesitate to step into leadership? Vincent Wanga, a renowned brand consultant, tackled this with John Golden on Sales POP!. Wanga noted that leadership requires a different skillset than individual creative contribution—empathy, organization, and people management—and that it’s a “sacrifice for other people.” He urged aspiring creative leaders to develop a business mindset, understanding revenue drivers and how their team’s work impacts the bottom line. This includes embracing technology like AI as a complementary tool and actively building relationships by understanding the dynamics of other departments, like sales and marketing, to foster genuine collaboration.

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On a recent Sales Pop podcast, John Golden and Gui Costin, CEO of Dakota Financial Software, dissected the modern state of sales effectiveness. Costin emphasized the importance of moving beyond vague targeting to gain a deep understanding of ideal customer pain points and build qualified lead lists—quality over quantity is key, as it avoids the “feel good funnel” of unvetted opportunities. He shared actionable outreach strategies from his book “The Dakota Way,” like crafting emails with ultra-clear subject lines and concise calls to action, and approaching phone calls with clear introductions and professionalism. Thorough preparation, active listening, and asking direct, “tough questions” about a prospect’s interest were also highlighted as crucial for success.

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In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices.

Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website optimization, creating high-quality, authoritative content (not just generic AI material), and meticulous local SEO, including Google My Business management and engaging with reviews. Newland also stressed the importance of clear website messaging—can a new visitor quickly understand what you do, how you help, and how to engage (the “goldfish test”)? While AI can be a tool, genuine expertise must shine through. Ultimately, Newland advises a patient-centered, multi-channel strategy for sustainable growth, rather than quick fixes.

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In a special Sales POP! episode, Peter Murphy Lewis of Strategic Pete takes the host’s chair to interview the original visionary, John Golden of Pipeliner CRM. Dive deep into winning sales strategies, the critical power of preparation, the art of active listening, and the philosophy that drives truly effective CRM systems. Get ready for actionable insights from two sales experts.

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Ever wonder how top athletes handle extreme pressure and come out on top? In this podcast episode, host John Golden sits down with former UFC fighter and MMA Hall of Famer Clifford Starks to uncover his “fighter’s formula” for winning in the game of life.

Clifford shares powerful lessons from the octagon that apply directly to your everyday challenges. You’ll hear about the importance of understanding your “why,” giving 100% effort in every task, and developing resilience in the face of setbacks. He also reveals strategies for cultivating mental toughness in high-pressure situations and the crucial need for continuous learning. This is a must-listen if you want to elevate your performance and navigate life with a champion’s drive!

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In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the critical need for local SEO and geo-targeting, and common costly mistakes in SEO and Google Ads like not tracking conversions. Plus, they touch on having a mobile-friendly website and the power of a good CRM. This is a must-hear if you’re in home services and want to boost your leads effectively.

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Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and profitability. Learn actionable steps to make your business attractive and navigate the sale process smoothly.

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Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how his company is using technology to make creating legally binding wills and trusts fast, affordable, and accessible online. Learn how Fast Will is demystifying the process, bypassing lengthy probate, and empowering individuals to protect their families and assets from the comfort of their homes.

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