In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending and focusing on core competencies. The conversation also explores how AI can enhance marketing efforts, from content creation to consumer behavior analysis. Tune in for practical insights and strategies to help brands thrive with in-house marketing.

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In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for fostering genuine customer relationships. The conversation covers challenges in adapting to AI, the importance of preparation for informed buyers, and actionable steps sales leaders can take to navigate change and meet evolving buyer expectations. This episode provides valuable insights for leaders looking to leverage AI for improved sales performance.

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In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such as engaging silent advocates, showcasing success stories, and utilizing fractional CMO services for strategic marketing leadership. This episode is a must-listen for CEOs aiming to create lasting connections and a positive brand narrative.

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What can bees teach us about focus? In this episode, seasoned speaker and author Jones Loflin shares insights from his latest book ‘Focused as a Bee.’ Drawing from his beekeeping experience since 2019, Loflin reveals six strategies for maintaining focus in our distraction-filled world. Learn how bees’ single-tasking approach and clear role dedication can transform your productivity. Host John Golden explores these nature-inspired techniques for better time management and team effectiveness.

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In this episode of Expert Insight Interview, John Golden chats with Mitch Russo, a seasoned coach, author, and CEO, about the transformative role of AI in coaching businesses. Mitch shares how AI has revolutionized his approach to content creation, client engagement, and business growth.

Key Highlights:

• 📈 Using AI for content creation and course development
• 🤖 Automating client data management and personalized insights
• 🎯 Leveraging AI for role-playing exercises to sharpen coaching skills
• ✍️ Creative uses of AI in writing and storytelling

Mitch’s journey shows how coaches can embrace AI to save time, enhance client relationships, and boost business performance.

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Breaking Sales Myths with Todd Schuchart

In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type.

🔹 Key Takeaways:
✔️ Authenticity Wins – Ditch the scripts and focus on real conversations.
✔️ Listening is Selling – Understand client needs to foster trust.
✔️ Curiosity Drives Engagement – Asking better questions leads to deeper connections.
✔️ Tech in Sales – AI and CRM tools can transform the way agents operate.

Todd also explores how micro-commitments and a well-defined sales process can boost performance. Tune in to discover how modern strategies can reshape your approach to selling!

🎧 Listen now!

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In this episode of the Sales POP Podcast, John Golden interviews Israel Duran, a business growth partner and leadership expert, to explore the transformative power of servant leadership. Israel shares actionable strategies on leading with compassion, purpose, and authenticity. From creating a personalized leadership plan to fostering an abundance mindset, this episode provides valuable insights for anyone looking to inspire and uplift others while driving success in both business and life.

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In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing with your broader marketing strategy, this episode provides actionable advice for business owners looking to stand out in competitive markets.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.