People don’t always understand the true definition of coaching. It often gets confused with managing, or directing, or teaching. But there is a very big difference between coaching and those other disciplines. Most of those tasks are concerned with one certain part of the person, be it a subject, like math, or a skill, like a musical instrument. Coaching, on the other hand, focuses on the whole person, ane each of their parts, not just one subset. Especially in a work context, if you’re going to coach someone, you have to understand all the different dimensions of that person. A really big part of being a coach is knowing who you’re dealing with, and how to make a connection with them because the connection is what really drives your ability to change through coaching. Everyone can be a coach, be it a parent, a leader, an employee, or a boss, if they start to build up the person as a whole. Rusty Komori explores how to achieve coaching success in this expert sales interview, hosted by John Golden.

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Who doesn’t want more clients? Clients mean more opportunities to help people with your product or service, more opportunities to generate revenue, and more opportunities to grow your business. There are lots of different ways of attracting more clients, but Tricia Molloy has designed a five-step approach to help you attract more clients with her “C.R.A.V.E” method. Molloy explains her method in this expert sales interview, hosted by John Golden.

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Everyone has a personal brand, but not everyone defines their personal brand for themselves. The idea that other people could define you and your brand should be a scary idea! Don’t let people go so far as to make up what your brand is. Be clear, concise, specific, and intentional about what your personal brand is. Sima Dahl tells you how to forge your personal brand using the “sway method” in this expert sales podcast interview, hosted by John Golden.

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The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage people’s minds. The problem is that the MBA programs and on the job training for managers were still rooted in an industrial economy method of learning, so we were trying to use 20th-century procedures to solve 21st-century problems. Obviously this is not a recipe for successful selling, and things are moving quickly, so the sooner we can adapt to a knowledge economy way of selling, the better. David Grebow, podcast interviewed by John Golden, explores how to sell in a knowledge economy using the S.A.F.E method.

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When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert podcast interview hosted by John Golden.

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Stacey Copas became a quadriplegic at age 12 and had to reverse engineer her story from one of feeling like her life was over, to be able to turn it around with positivity and motivated optimism. It’s easy to feel completely defeated by things that happen in life. After all, it’s not a matter of if something goes wrong, it’s when something goes wrong. Being able to move through life’s challenges with resilience, and an ability to overcome adversity will be tremendously helpful on a personal and professional scale. For example, the recent spread of Covid-19 has impacted the entire globe, and businesses around the world are struggling to adapt. Being resilient can be of great assistance in times like this. Copas explores how to be resilient in this expert podcast interview, hosted by John Golden.

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Digital marketing has been very pervasive over the last few years in many different forms, but many people are still struggling to market digitally because they are overwhelmed, or they don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in the world of SEO, and different channels of communication. It can become so overwhelming that it becomes offputting, and people give up. Ryan Cote, podcast interviewed by John Golden, explores how to tackle digital marketing in 2020.

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With the recent outbreak of Covid-19, the business world has been changed dramatically. More teams are beginning to work remotely as certain areas mandate shelter in place regulations. These differences are especially strange for people who are new to sales and are remote selling for the very first time. The sales managers are likely swimming in uncharted waters as well, as they try to manage an entirely remote sales team for the first time. It’s a whole new experience for many people, and organizations are going to have to adapt quickly unless they want their entire year to go south. Sally Duby explores the challenges that a manager faces when their team works remotely, and how to overcome these challenges, in this expert sales interview, hosted by John Golden.

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