Breaking Sales Myths with Todd Schuchart

In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type.

🔹 Key Takeaways:
✔️ Authenticity Wins – Ditch the scripts and focus on real conversations.
✔️ Listening is Selling – Understand client needs to foster trust.
✔️ Curiosity Drives Engagement – Asking better questions leads to deeper connections.
✔️ Tech in Sales – AI and CRM tools can transform the way agents operate.

Todd also explores how micro-commitments and a well-defined sales process can boost performance. Tune in to discover how modern strategies can reshape your approach to selling!

🎧 Listen now!

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In this episode of the Sales POP Podcast, John Golden interviews Israel Duran, a business growth partner and leadership expert, to explore the transformative power of servant leadership. Israel shares actionable strategies on leading with compassion, purpose, and authenticity. From creating a personalized leadership plan to fostering an abundance mindset, this episode provides valuable insights for anyone looking to inspire and uplift others while driving success in both business and life.

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In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing with your broader marketing strategy, this episode provides actionable advice for business owners looking to stand out in competitive markets.

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In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune in to discover strategies to foster relationships, stand out in the market, and make a meaningful impact in the agricultural community.

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In this podcast episode host John Golden engages with financial business coach Audrey Faust to discuss empowering women entrepreneurs through financial literacy. Audrey highlights the common barriers women face in managing their business finances, from limiting beliefs to cash flow misconceptions. She introduces actionable strategies, like creating a financial blueprint and simplifying financial concepts, to help entrepreneurs gain clarity and confidence.

The discussion also touches on the importance of understanding financial statements, managing cash flow effectively, and leveraging strategic debt for growth. Audrey shares inspiring success stories of clients who transformed their businesses by mastering their finances. This episode is a must-listen for women entrepreneurs looking to break free from financial fears and take control of their profitability.

12 Secrets from an Expert CFO for Women Entrepreneurs

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In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media, about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability to connect directly with their audiences.

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. Aspiring authors will find valuable insights on producing impactful books, understanding their audience, and navigating the publishing process. Whether for personal fulfillment or professional success, Eric’s advice inspires authors to embrace self-publishing as a powerful tool for sharing their expertise and achieving their goals.

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In this podcast episode, John Golden interviews Jon Bassford, a seasoned operations professional and entrepreneur, on the transformative power of curiosity in leadership. The discussion explores the decline of curiosity in today’s fast-paced world and the importance of fostering a culture that encourages continuous learning and innovation.

Bassford outlines three key shifts for leaders: adopting a growth mindset, prioritizing operational excellence, and creating a culture of curiosity. He shares actionable advice on breaking down silos, encouraging employee feedback, and fostering psychological safety to empower teams. The conversation highlights the critical role curiosity plays in adapting to advancements like AI and staying competitive in a rapidly changing landscape.

Whether you’re a leader seeking to innovate or build stronger teams, this episode provides practical tips to leverage curiosity for sustained organizational success.

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In this episode podcast, John Golden talks with Walter Crosby, founder of Helix Sales Development, about mastering the art of hiring and retaining top sales talent. Walter shares why traditional hiring processes often fail for sales roles and provides actionable advice, such as tailoring job descriptions, using behavioral interviews, and evaluating candidates on measurable results.

The discussion highlights the importance of coaching and continuous improvement, emphasizing that effective leaders must align team roles with individual strengths. Walter also underscores the value of creating a positive work environment to boost job satisfaction and productivity.

If you’re looking to enhance your sales hiring strategy and build a high-performing team, this episode offers practical insights and proven techniques to help you succeed.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.