In this podcast episode, John Golden interviews Kelly, an entrepreneur focused on gender equality and revenue generation, about improving the numbers of millennial females in sales leadership. They discuss the challenges faced by women in sales, the role of sales leadership, and the traits that female sales leaders bring to the table. They also touch upon the lack of clarity on promotion criteria for women and the need for empathy and accessibility of tools to improve their numbers. The conversation is focused on gender equality and revenue generation in the sales industry. Kelly also talks about her company, Empowered Engagement, which advises CEOs on how to be more gender-inclusive and provides a mini sales MBA course for women and those looking to uplevel their skillset in sales leadership.

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In this podcast episode, John Golden interviews Lisa J. Smith, CEO and Founder of SmithCo, a sales consulting firm. Lisa shares her experience of launching her business during the COVID-19 pandemic and discusses the importance of adaptability and being nimble in today’s fast-paced business environment. They also discuss common blind spots that companies encounter in their sales process, including the lack of a defined sales process, targeting the wrong prospect, and over-reliance on automation. Lisa emphasizes the importance of follow-up, tracking the right data, and providing a good customer experience. She offers a free 30-minute call to help businesses succeed in sales.

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In this podcast episode, John Golden interviews Shanif Dhanani, a chat GPT consultant, about the benefits of chat GPT for businesses and its potential future developments. They discuss the different versions of chat GPT, how it can automate tasks and enhance productivity, and the various industries that can benefit from it. Shanif also talks about the market for chat GPT and advises companies to start small with proof of concepts before diving into more advanced projects. She offers consulting services to help businesses connect their internal data to chat GPT and is currently working on a product that links data to a Slack bot.

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In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer journey and listen for areas such as priorities, success factors, perceived barriers, and decision criteria. Both speakers stress the importance of understanding buyers as people and the dynamic nature of buyer journeys. They also discuss how often to update buyer personas, depending on the market.

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In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev Ops strategy and sales enablement, the role of AI in sales, and the importance of filtering out noise and focusing on quality over quantity. Overall, the discussion highlights the importance of using AI and other tools to enhance the effectiveness of salespeople and focus on high-value activities.

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In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that human connection is crucial. They advise new CROs to focus on maximizing team productivity and measuring sales KPIs rather than marketing KPIs. Overall, the CRO role is seen as a mediator between sales and marketing, helping to translate for each other and align.

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In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being thoughtful about what and with whom to share, and encourages listeners to listen to other people’s stories without judgment. John adds that creating a safe space is especially important in remote work environments. Overall, the conversation highlights the importance of empathy, connection, and support in personal growth and development.

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In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying to fit existing roles into a remote work model. The speakers also stress the need for companies to focus on output rather than seat-warming, and to motivate remote workers by creating a vision and purpose for the company. They also discuss the importance of communication when working with remote staff.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance of agility and presence in leadership, and the need for intentional and effective communication in a diverse workforce. They also touch on the topic of leading across boundaries and cultures. Matthew emphasizes the importance of self-awareness, intentionality, presence, communication, and accountability in leadership, and encourages people to lead better, love better, and live better.

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In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

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In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback periods. They also discuss the impact of sales tools on sales performance and the importance of understanding the financial game of the business. Tommy stresses the importance of predictability in sales teams and the negative impact of hiring the wrong people. Overall, the episode emphasizes the importance of making profitability a team sport and using metrics to make informed decisions that drive sales performance.

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In this podcast episode, John Golden interviews Ryan Staley about the use of AI in sales and marketing. Ryan shares his experience with AI and how it can be used tactically and from a management perspective to get rid of time-consuming tasks and allow salespeople to focus on more high-value activities. He emphasizes the importance of understanding and owning the technical and business use case components of AI and warns that companies that don’t embrace AI will get replaced by those who do. John and Ryan agree that AI is a disruptive technology that companies need to be aware of to avoid being left behind.

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