Unlocking Sales Identity with Jacob Hicks
In this episode, John Golden talks with Jacob Hicks, a seasoned sales coach, about the power of “sales identity”—understanding your core motivation or “why” in sales. Jacob shares tips on overcoming discomfort, active listening, and creating a value-driven approach to engage customers effectively. Learn the importance of follow-up, balancing AI with personalization, and adapting to the evolving sales landscape. Perfect for sales professionals and entrepreneurs looking to enhance their confidence and results.
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