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Why Your Business Needs Competitive Intelligence
Blog / Technology Insights / Mar 9, 2022 / Posted by Sales POP Guest Post / 284

Why Your Business Needs Competitive Intelligence


As digitalization is gaining popularity and e-commerce is booming, the global market is becoming more competitive. Have you ever wondered if there‚Äôs a tool that could give you all the valuable insights into all your competitors’ strategies?

Competitive intelligence tools exist today, and it may be the solution to your needs. Competitive intelligence software enables you to gather and analyze specific data related to your competitors. This insight can help you form new, practical, and effective strategies to increase the sales and growth of your business. Here are three benefits to your business of investing in a competitive intelligence software:

1. Reduced Costs

Effective competitive intelligence software will reduce the costs of acquiring valuable insights into competitors’ performance and so mitigate the opportunity cost of potential losses due to lack of knowledge. The true cost reduction that occurs from this investment is the minimization of risks for your business. It also grants you the ability to take advantage and generate higher revenue on changing trends.

Monitoring market trends will allow you to make better plans and cater to changing demand while sustaining your existing customer base. In addition, you can use the data to identify potentially suitable partners and raw material suppliers or vendors that are famous in the industry or work with your competitors; you can also partner with them to develop your projects.

2. Drive Innovation

Research is your most critical tool to identify market gaps and stand out in this competitive era. Monitoring the product development strategies of your competitors allows you to incorporate specific components or features in your products that can let you outshine them. It also enables you to identify new business models through market gaps that may make you pioneers of certain new products or services.

3. Decision Making

A global survey conducted by consulting firm Frost & Sullivan concluded that most CEOs want to integrate competitive intelligence to make better decisions for their business. Informative intelligence analysis can support strategic decision-making immensely. One wrong decision in terms of new product development, selection of financial strategies, or a new marketing campaign can cost your business huge financial and goodwill losses. For this, collaborative competitive intelligence software is your best bet.

4. Understanding of Customer Sentiment

Customer insights, including likes and dislikes and customers’ stance on available products in the market, can be derived from your competitors’ records or market research through competitive intelligence software. This can prove to be very important for your organization’s strategies as it enables you to understand better what a customer values and appreciates in a competitor’s product. If you find customers are consistently disappointed by a particular product feature in a competitor’s product, you can leverage that information and gain a competitive advantage by improving your product in a similar manner.


Valuable knowledge of your competitors’ projects and plans can give you an edge in the market, allowing you to improve your company further to set it apart from others. Incorporating competitive intelligence in your organization will let you consistently monitor your competition and enable you to make strategies ahead of time. Investing in an automated tool will save your energy and time and allow you to focus on your own business while keeping track of your competitors. As a result, this one investment can get you high returns in the long run.

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