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Catching Important Trigger Events

Catching Important Trigger Events

You know one of the words universally associated with success that we don’t hear enough? Initiative. Merriam-Webster likes to describe this word, firstly (and probably most succinctly) as the introductory step.  That’s it. So simple, that it’s often lost in a haze of other important ToDo’s.

Now, one of the great tricks with initiative is having a plan or goal thereafter. That next step. Lewis Carroll’s famous quote, “If you don’t know where you are going, any road will take you there,” springs immediately to mind. But I prefer to proceed with another piece of wisdom, thanks Stephen Covey and your 7 Habits of Highly Successful People, “Begin with the end in mind.”

On social media this “end” can often be building business relationships that stick — and provide mutual benefit. Some call this “value-add.”  It can often lead to new business, especially in a sales context.  All, thanks to a little initiative toward paying attention to trigger events. (more…)

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